Tea Box Design travels back in time

Brand Positioning | Packaging, Product Design, Colors, Typography, Iconography, 3D Visualization

This unique tea box design & handmade illustrations take inspiration from old tea post stamps & a beautiful tea history. The challenge was to reinterpret the tea box and give it a new identity – like a furniture object. The tea branding delivers a retro style for the created product. Our branding studio imagined a creative tea package using natural materials. Moreover, for this tea product design we used old stamps to create a unique mood.

Name YC Tea
Industry Furniture
Location Germany
Type Tea Branding
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Tea Packaging

When we were pitching tea packaging ideas, we thought about the duality between the history of Indian Tea together with the modern approach of a young, chic YC store. In short, this was the basis for this tea branding and tea packaging design. The wooden tea box design combines the spirit of the young generation with the Indian heritage. Firstly, young people love to enjoy the flavor of aromatic tea. Secondly, our design team tells the story of the first boats that were crossing the ocean bringing this amazing new product to Europe.

We mix 3D experience with unique graphic design.
Project information:

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  • Tea Branding
  • Brand trust is the most important quality for tea products. So, for this tea branding and packaging we have created a few custom illustrations. 3D models were created to give a more real feeling to the packaging illustrations. The tea package design takes a vintage look reminding of tea rich history. In addition, there are only two colors used, this reduces the printing costs. Our main goal was to build a connection with the consumer.
  • Tea Box Packaging
  • Tea box packaging design not only preserves the product within. But also, it communicates a brand's message. Telling the brand story was a key element in our branding strategy. A premium tea packaging helps in the sales process. Tea branding can make or break consumers' perception of a product. In conclusion, a professional tea box design showcases to the customer that he is buying a quality tea product.
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