The challenge was to reinterpret the tea box and give it a new identity – like a furniture object. The tea branding delivers a retro style for the created product.
The duality between the history of Indian Tea together with the modern approach of young, chic YC store was the basis for this tea branding. The creative packaging combines the spirit of the young generation that loves to enjoy the flavor of aromatic tea with the Indian heritage, telling the story of the first boats that were crossing the ocean bringing this amazing new product to Europe.
Furniture: Corporate Branding
