How we use brand packaging to propel your food business

We create branding strategies and food packaging design to help business owners & startups like yourself build successful brands.

Design for food brand packaging means understanding customers' needs and how your product can positively influence their lives. The food industry & gourmet market is experiencing constant changes. Therefore, through meaningful, innovative, and sustainable custom brand packaging these future goals can be achieved. As a creative partner, we always look to uncover the true value of consumer goods brands and embrace the people's need for constant change. Food packaging became an essential part of food branding with a major impact on people's purchasing decisions. In this article, our food branding agency presents & reviews effective packaging and creative branding solutions for helping food brands excel.

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Build strong connections with your brand customers.

"74% of consumers report that honesty and transparency in product labeling build consumer trust (Catalpa)." Cultivating brand transparency in food packaging will enhance customers loyalty. A clear message on the product label will help people easily choose the desired product.

Use packaging design for your food brand to increase sales.

"81% of consumers tried something new because the product packaging caught their eye. (WestRock)". Following a unique approach and creating a desirable, brand packaging will generate sales and engage the desired target audience.

Stand out amongst competitors & redefine the food market.

"Choosing the Right Design Direction Can Increase Forecasted Product Sales by 5.5%. (Nielsen Packaging)".Creating a lighter and well-structured food branding can translate into high-demand creative packaging that will raise brand awareness and ensure E-commerce growth.

WHAT ARE THE KEY ELEMENTS THAT WILL DEFINE YOUR PACKAGING?
Put your customers first and build your brand around them.

The right type of food package design for your brand will be created taking into consideration your customer's needs and how your food company can bring positive change in their lives.

01.

Customers.
Target Audience.

The product packaging should appeal to your desired audience. Getting to know customer's preferences and understanding them, will help translate your brand story into meaningful, creative packaging design.

02.

Competitors.
Market Research.

In most cases, your product packaging will not be solitary in the chosen food sector. Acknowledging your competition, marketing position, and brand assets will generate a unique design path.

03.

Outcome.
Design Packaging.

The customers will have to choose from thousands of different products lining the retails shelves & E-commerce stores. Successful product branding will create the best food package design for your audience.

How our graphic design studio creates & develops
Brand Packaging for Food
Brand Packaging
Firstly, we create an analysis for the concept design based on your brand values. Secondly, we sketch various package designs based on this analysis.
Strategic Design & Concept Design Sketching

Food package design and brand values

Brand Packaging
This is the phase when 2D enters the physical world of 3D. To sum up, this reduces risks, offers opportunities for improvements & increases the consumer benefits and end production success.
3D Modeling & Visualization

3D CAD model and 3D printed prototype

Brand Packaging
The brand packaging boxes and labels are designed together for a strong & unitary shelf impact. In addition, the end details are finalized from materials, printing techniques to production & engineering requirements.
Food Packaging & Label Design

Graphics, Typography and Illustrations

Retail & Digital Experiences
How to use Food Packaging Design in the E-commerce market

No matter what is the size of your business, the E-commerce market has become the perfect medium to promote & sell your delicious food products. Following a holistic approach, the packaging for products has doubled its importance, to ensure the brand's position both in online and offline markets.

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The Right Type of Packaging
Let's rediscover Food Package Design, an unique marketing medium

The brand packaging of today has received an elevated role. From only securing the contains until destination, the package has become a complex structure of the brand expression & the marketing positioning, starting with form, materials, color, typography, packaging illustration to regulatory information.

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From hand-draw packaging illustration for dairy branding to fruit metamorphosis in a unique jam packaging collection, we gather our best packaging design ideas & projects for food brands around the world.

A product brand's success in the long term is our main goal. The food industry is a continuous movement, so our brand packaging agency looks for a flexible way to create a memorable visual identity. Therefore, we always begin with the customers. If they believe in your food company values, they will follow you while remaining loyal to your brand. What makes a food label design successful? Why do online shoppers always choose cereal boxes with unique typography? Or with a bold brand logo? Undeniably, it's more than just logo design & naming. The best food branding has a holistic approach. As a result, all the pieces, naming, brand story, packaging design, UI design, signage, lettering, colors to the retail design complete the visual branding.

We use brand packaging to successfully create strategic branding through bespoke package design.

Firstly, we start our design journey with a luxury brand packaging we've envisioned for Persian saffron. In the brand identity design for this premium food brand, our strategic design agency concentrated on uncovering the history of this amazing spice. Secondly, you will discover a modern, minimalistic yet playful box design for granola. Thirdly, you will see our approach for butchery branding & design packaging.

The power of food package design, unique graphics, typography & packaging illustrations.

We will continue with one of our best packaging for a dairy brand. As a result of our intense research, the cow takes center stage and is reinterpreted in a hand-crafted illustrative packaging. The brand package uses innovative & sustainable materials as a response to the current humanitarian challenge. In addition, you will see a clean food logo design & brand packaging for a vegetable brand. To conclude, we end up with a bespoke jam branding inspired by chess, the game of kings. Our creative brand studio mixes art with design to achieve memorable retail experiences.

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Packaging Design Services & More
  • Naming System | Strategy | Storytelling | Positioning
  • Visual Identity | Logo Design | Stationery Design
  • Packaging Design | Custom 3D Form | 3D Visualization
  • Illustrative Packaging | Production Follow-Up
  • Typography Design | Signage Design | Pattern Design
  • UI Design | Infographics Design | Digital Illustration Design
  • Retail Design for Product Brands | Hospitality & Restaurant Branding