Design for food brand packaging means understanding customers' needs and how your product can positively influence their lives. The food industry & gourmet market is experiencing constant changes. Therefore, through meaningful, innovative, and sustainable custom brand packaging these future goals can be achieved. As a creative partner, we always look to uncover the true value of consumer goods brands and embrace the people's need for constant change. Food packaging became an essential part of food branding with a major impact on people's purchasing decisions. In this article, our food branding agency presents & reviews effective packaging and creative branding solutions for helping food brands excel.Get started
"74% of consumers report that honesty and transparency in product labeling build consumer trust (Catalpa)." Cultivating brand transparency in food packaging will enhance customers loyalty. A clear message on the product label will help people easily choose the desired product.
"Choosing the Right Design Direction Can Increase Forecasted Product Sales by 5.5%. (Nielsen Packaging)".Creating a lighter and well-structured food branding can translate into high-demand creative packaging that will raise brand awareness and ensure E-commerce growth.
The customers will have to choose from thousands of different products lining the retails shelves & E-commerce stores. Successful product branding will create the best food package design for your audience.
No matter what is the size of your business, the E-commerce market has become the perfect medium to promote & sell your delicious food products. Following a holistic approach, the packaging for products has doubled its importance, to ensure the brand's position both in online and offline markets.Discover our Work
The brand packaging of today has received an elevated role. From only securing the contains until destination, the package has become a complex structure of the brand expression & the marketing positioning, starting with form, materials, color, typography, packaging illustration to regulatory information.See services & costs
A product brand's success in the long term is our main goal. The food industry is a continuous movement, so our brand packaging agency looks for a flexible way to create a memorable visual identity. Therefore, we always begin with the customers. If they believe in your food company values, they will follow you while remaining loyal to your brand. What makes a food label design successful? Why do online shoppers always choose cereal boxes with unique typography? Or with a bold brand logo? Undeniably, it's more than just logo design & naming. The best food branding has a holistic approach. As a result, all the pieces, naming, brand story, packaging design, UI design, signage, lettering, colors to the retail design complete the visual branding.
Firstly, we start our design journey with a luxury brand packaging we've envisioned for Persian saffron. In the brand identity design for this premium food brand, our strategic design agency concentrated on uncovering the history of this amazing spice. Secondly, you will discover a modern, minimalistic yet playful box design for granola. Thirdly, you will see our approach for butchery branding & design packaging.
We will continue with one of our best packaging for a dairy brand. As a result of our intense research, the cow takes center stage and is reinterpreted in a hand-crafted illustrative packaging. The brand package uses innovative & sustainable materials as a response to the current humanitarian challenge. In addition, you will see a clean food logo design & brand packaging for a vegetable brand. To conclude, we end up with a bespoke jam branding inspired by chess, the game of kings. Our creative brand studio mixes art with design to achieve memorable retail experiences.Get started