The box design for Sirus was especially created for the brand, not only to protect its contents, but to also emphasize a deep-understanding of the product & target a high end market.
A comprehensive spices branding was envisioned in order to attract customers and generate awareness about this new high end brand. In short, the composition aims to ensure a visual and sensory experience, playing with transparent and opaque elements in this custom, white box design for Saffron. Aligned with Sirus Saffron elegant and mysterious brand image, the graphics around the spices box design are expressing the minimal approach of the packaging. To sum up, this branding of condiments unveils the rich color of the saffron.