We focus on creating coffee branding & packaging that will intensify the dark flavor of the product by using a contemporary, illustrative design approach. The coffee branding uses a mix of bold red color tones that emphasize a luxury feeling for the entire range of products. The detailed orientated composition of this coffee package evokes the product identity. The coffee comes from an exotic region, so the client wanted to incorporate that into the coffee brand design. Therefore, our design team created a packaging illustration with a cardinal bird. We established a few simple steps to help the brand define what makes this coffee unique. In short, we’ve proposed creative coffee logo design ideas, bright colors, and interesting typography.
Firstly, we wanted to do something more than a modern & minimalist coffee packaging design. The coffee market is a very competitive one, and a new brand needs to get noticed. Secondly, it is a premium product, so the packaging container should convey that. An art-inspired composition describes the brand's position in the premium sector. Above all, the strategic approach of the coffee branding focuses on the company's commitment to quality. Inspired by the strong character of the coffee, the crafted illustration of this branding package unveils a cardinal bird. We developed different types of box design packaging to offer more options to the customers for easy usage. Moreover, the position of the cardinal differs while creating unique visual effects.
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The entire mood of the brand's aesthetic is dark, bold, and authentic. It presents a coffee that needs to be savored. As a result, the coffee branding design creates a product that consumers will easily pick from the shelf.
The analysis of the coffee industry showed steady growth. However, more than 70% of the consumers prefer at-home coffee preparation. In conclusion, we focused our coffee branding & packaging on one coffee industry trend: improving customer experience.
Across the coffee branding package, the introduction of a powerful illustrative element creates impact and generates interest. In addition, being a new brand, we also create a clean coffee branding strategy.
As usual, we created a few coffee logo design ideas. Further, we submitted to the client two fully developed coffee packaging designs including a complete design system.
It is relevant to know how to brand and sell your specialty coffee. Consequently, we developed a coffee brand manual so the client can have a powerful tool.
The coffee logo design adds elegance to the composition. On the other hand, the number 4 insertion on the main box brings a note of modernism.