14 January 2021   |   by CreativeByDefinition   |   Packaging Design Agency

Creative packaging for popular spices & condiments

Spices were among the most valuable items of trade in ancient and medieval times.

Herbs have been used by Indians for thousands of years for both culinary and health purposes. Also, Egyptians were using various seasoning for flavoring food, in cosmetics, and for embalming their dead. Herbs and scented seeds were intentionally added to food used in northern Europe around 6100 years ago, so being a commodity with such a long history, it is just normal that these little wonders deserve a creative packaging.

So why a creative package is so important for this type of product?

1. The brand packaging that is designed needs to preserve the qualities of the products, especially taste and smell.
2. The product needs to be showcased properly in the packaging design, tell its story to the buyer.
3. When we design the brand packaging we always think about easy transportation for these particular goods because sometimes it can travel the world until it reaches the destination.

Which are the most popular options today?

1. Oregano is very common in the Mediterranean regions. Its Mediterranean influences should be visible on this creative package.
2. Garlic is considered the most common among all dishes. An eco-friendly version can be designed for this creative packaging.
3. Coriander is the most used. The packaging design may propose a strong visual style & crisp colors.
4. Saffron is the most expensive of them all. A luxury approach is a must for this creative package.
5. Cinnamon is one of the oldest flavorings. A warm feeling might be incorporated into this creative packaging.

These strong scents can make or break even the simplest dish. Buy them whole and grind them in a grinder for the best results. The packaging design will act as a guide for you in the stores. It will help you select what you need for your great recipes. Brand packaging offers insight on how to successfully create strategic branding so customers can find quickly the right products on the shelves.

The secret of happiness is variety, but the secret of variety, like the secret of all spices, is knowing when to use it.
Daniel Gilbert
What is Smörgåskaviar (Scandinavia)?

This poor man’s caviar is a popular spread made from fish roe & pureed vegetables which contains such ingredients as dill, chives, potatoes, onion, and tomatoes. Is typically sold in a playful packaging design like a toothpaste tub.

Tasty Condiments from around the globe

Vegemite (Australia), Fish Sauce (Thailand)
Fermented Bean Curd (China), Tkemali (Georgia)
Harissa (Tunisia), Ajvar (Croatia and Serbia)
Currywurst Sauce (Germany), Kecap Manis (Indonesia)
Smörgåskaviar (Scandinavia), Tahini (Middle East)

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CreativeByDefinition

CreativeByDefinition is a packaging design agency focused on quality design and passionate about Food & Beverage. We would love to hear more about your project.

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