Caterpillar. Cider Branding evokes insect journey.

Autumn begins & we propose a minimalistic cider branding: the embossed logo design is an invitation to discover a premium product. Craft beer may get all the attention, but as apple season starts, we can't help but turn an eye on the wildly innovative world of cider. For this start-up cider company we shared the brand’s story through strategy, identity & packaging.