Bucur. Beer Branding uncovers old European city.

United Romanian Breweries Bereprod (URBB - Tuborg, Carlsberg, Holsten, SKOL) wanted to recapture the soul of the old city of Bucharest & its amazing unknown stories. This beer branding brings packaging design, logo, typography & tone of voice together in order to communicate the values of a colorful community that used to live in this city during the Belle Epoque period.