Step 1 - Material
Decide on the material that you would like to use, the frequently used materials for water bottles are glass and plastic.
Water bottle glass advantages:
Water bottle plastic advantages:
Step 2 – Audience
When choosing the type of bottle, its shape or design, you need to consider who will use it.
Water bottle sport: Water bottles for sports activities should be slender enough to fit comfortably in the hand or on the bike. It should be as a mini container to keep the water for fast and easy hydration. These bottles usually have thermos qualities due to building in insulated layers.
Water bottle kids: For kids, it is very important how the water bottle is opening, how it can be used by the toddler: the wide straw lid, the flex cap, or the wide flip lid. Also, the design plays a huge role, the water bottle should be decorated with kid-friendly illustrations and entice with vivid colors.
Step 3 – Design
The design of the water bottle is also very important in attracting loyal customers. For a new brand, the easiest and cheapest choice is to find a packaging design studio and create with them a catchy label design. For a more established water company, you can collaborate with a packaging design agency and create both the label design but also a custom water bottle design, make the bottle have an amazing shape. To gain a competitive edge it is recommended a water bottle personalized, maybe a water bottle with name – logo design or intricate label design with illustrations or geometrical shapes. Anyhow a water bottle with the design will make a brand easier recognizable.
Brands nowadays are not just selling water but finding innovative ways to make it a fun experience in order to attract customers. Changing the material, the shape, the design of the label or simply adding that vibrant hue is ways to get your bottle noticed out from the pack.