10 March 2020   |   by CreativeByDefinition   |   Bottle Design

How to choose the right water bottle for your product?

Although vessels and bottles where used from the earliest human civilizations for transporting water, the idea of bottling water firstly began in 1621, in the United Kingdom. We have gone a long way from then.
water bottle

Step 1 - Material

Decide on the material that you would like to use, the frequently used materials for water bottles are glass and plastic.

Water bottle glass advantages:

  • Healthier and safer (chemicals can’t get into a beverage)
  • Increased recycling, lower production costs, glass can be recycled endlessly without loss in quality or purity
  • Glass is nonporous and impermeable, so the glass doesn’t affect the water
  • Transparency is good and the contents are visible showcasing the quality of your product
  • Good molding can be processed into a variety of forms, so you can opt-in for a special bottle design and stand out on the shelf

Water bottle plastic advantages:

  • Survives extreme environments, thus preserving the integrity of the beverage inside it
  • Allows manufacturers to transport products from great distances
  • Durability and flexibility, low manufacture costs
  • Safety – bottles do no damage or break when they are dropped and knocked over
  • Extremely light in weight
  • Production factories can easily mold the plastic bottles into the size and shape that fits perfectly with the product
water bottle design
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Step 2 – Audience

When choosing the type of bottle, its shape or design, you need to consider who will use it.
Water bottle sport: Water bottles for sports activities should be slender enough to fit comfortably in the hand or on the bike. It should be as a mini container to keep the water for fast and easy hydration. These bottles usually have thermos qualities due to building in insulated layers.
Water bottle kids: For kids, it is very important how the water bottle is opening, how it can be used by the toddler: the wide straw lid, the flex cap, or the wide flip lid. Also, the design plays a huge role, the water bottle should be decorated with kid-friendly illustrations and entice with vivid colors.

Step 3 – Design

The design of the water bottle is also very important in attracting loyal customers. For a new brand, the easiest and cheapest choice is to find a packaging design studio and create with them a catchy label design. For a more established water company, you can collaborate with a packaging design agency and create both the label design but also a custom water bottle design, make the bottle have an amazing shape. To gain a competitive edge it is recommended a water bottle personalized, maybe a water bottle with name – logo design or intricate label design with illustrations or geometrical shapes. Anyhow a water bottle with the design will make a brand easier recognizable.

The finest workers in stone are not copper or steel tools, but the gentle touches of air and water working at their leisure with a liberal allowance of time.
Henry David Thoreau
How the water bottle market started water bottle

The demand for water bottles developed mostly because of spas and water therapy amongst the European and American people in the 17th and 18th centuries. The first water bottle was commercially sold by Jackson' Spa in the city of Boston in 1767.

How to make it fun water bottle

Brands nowadays are not just selling water but finding innovative ways to make it a fun experience in order to attract customers. Changing the material, the shape, the design of the label or simply adding that vibrant hue is ways to get your bottle noticed out from the pack.

Blog Author

CreativeByDefinition is a Packaging Design Studio focused on quality design and passionate about Food & Beverage. We would love to hear more about your project.

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