What type of jewelry do customers prefer today? Keep your jewelry business up to date.
What makes a successful jewelry business? Being up to date, being unique, focusing on craftmanship and special materials. So, what is appealing nowadays? The earrings are the favorite type of jewelry today, there is a perfect earing for each occasion and your jewelry store should try to provide a large variety so customers can choose easily. The most popular style remains the classic one, you can’t go wrong with this one.
As for some quick statistics, a bit more then 40% of women prefer silver as a material and almost 80% would love a gemstone. Doing a good amount of research on your target audience is key for a small jewelry business, know the market in your area, your customers’ desires, price points and of course pain points.
Tips & tricks for your jewelry brand
To make you jewelry brand shine, find different personalization techniques, create sets for special occasions, help women celebrate their children, pets, and other loved ones. Always take into consideration the age of your customers, very young people tend to love gold necklaces for everyday use. Women in their 30s and 40s prefer rings and they appreciate diamonds. Later in life, women prefer bracelets created from silver that have an intricate design.
Being well informed about your target audience will help your sales no matter if you are an affordable jewelry brand or an expensive jewelry brand, you will be able to offer what customers need and want.
How to start a jewelry business
When you launch your small jewelry business try to research the market trends, identify your brand’s strong points, create a studio for manufacturing and taking pictures, produce or buy your glittering products, create your store or online shop and find the best jewelry marketing techniques.
The jewelry packaging for small business is also very important, it should look exquisite, easy to ship and use the jewelry brand colors. Order a modern jewelry business card that can be attached to the elegant jewelry box and remind your customers that they made the right choice.
The name for jewelry business
How to name your jewelry business? When you start a new brand, for sure you will be searching for some jewelry business names idea. It should be something that defines the style of your jewelry, give a direction to your jewelry shop, to the online experience you will offer to the customers. Don’t use an online generator, you need your business name to be unique and easily recognizable.
Jewelry brand design to help your business grow.Our branding studio can create a successful visual identity, strategy, logo or packaging design for your jewelry brand.
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Get inspired by different materials, fashion styles, goddesses, celestial splendors, etc., of course you can also hire a specialist, no matter the way, the idea is to choose a creative name that will allow your brand to expand in the future and attract loyal customers.
Jewelry business logo
Finding the best jewelry business logo ideas is not an easy process. Don’t get charmed by the thought of a free jewelry business logo design, if you want quality, free is not the way to go. You want something stylish, with the right colors and symbols, something created especially for your jewelry brand.
Stand out with a luxurious logo design that will evoke the spirit of your craft. It should incorporate your brand identity and leave a good impression to your customers, establish a sense of trust. It should easily convey your brand’s message and use sophisticated colors such as soft blues, pinks, greens, beige, and of course metallic shades like gold, and silver.
Be the best jewelry brand
No matter if you are a luxurious jewelry brand, a high-end jewelry brand or an affordable jewelry brand, you should focus on quality for your amazing products, your branding, your window display, your photos on social media channels. Less is more, don’t blow the budget, choose wisely, but don’t compromise on the way you present your merchandise.
Unique jewelry packaging design to help your products get noticed.Our packaging design studio can create a strong brand identity, logo design or packaging design for your jewelry business.
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Good products, hand in hand with a good presentation, will allow you to charge the right prices and grow your business. Learn from established brands like Swarovski, Tiffany & Co., Pandora, etc. how to create an image that is just your own.
Wondering what are the current jewelry trends? Jewelry for the feet is a big hit in the latest jewelry trends: rings, bracelets, all the works. Colorful, carnival type trinkets are also fashionable. Circle is the preferred geometrical shape for both earrings and bracelets. Animals are also a big focus, especially for teenage jewelry trends.
Glass, gold, silver, leather, crystal can be successfully incorporated for next season. Handmade jewelry trends are all about very thin material, metal that looks just like paper, everything is light and breezy. However, the contrast, chunky jewelry, is iconic as well.
Looking for the perfect jewelry packaging idea? Always establish as a goal for your brand to be unique, so no matter if you are choosing a jewelry packaging box or a small jewelry bag, if you need a luxury jewelry packaging or a simple but elegant jewelry packaging, always personalize your brand pack. A custom jewelry packaging will make you stand-out from competition. Use 100% biodegradable materials like recyclable paper or cork. Get your consumer’s attention with intricute patterns, bright colors, and bold designs, creative jewelry packaging ideas go a long way. Include die-cut windows to show off your jewelry.
Utilize all senses with matte, satin, or glossy varnish to create a unique texture. Add a personal touch with thank you notes or product brochures and gain customers’ trust. A jewelry packaging for small business can have less elements however the focus should be on quality of the execution, so customers feel pampered. Collaborate with your designer and manufacturer and select a jewelry packaging design that is trendy and in tune with your budget.
Never mind if you have an online jewelry store or a physical shop, try to use professional photos to present your products or to create the best window display possible. Minimalistic and timeless styles are really appreciated right now. The jewelry market is growing at a steady rate so it is a good moment to experiment with different store designs / web design. This industry is more digital and more sustainable than ever before. You can win high-profit margins once you've established your brand. Even in recession, jewelry does much better than the rest of retail.
Of course, when we think to holidays or special occasions special gems come to mind. Who wouldn’t want to receive a beautiful jewelry gift box with a lovely ribbon? So, prepare your bijoux business for such periods offering the best selection of jewelry gift for Christmas, wedding rings, anniversary necklaces, jewelry gift for graduation, mother day jewelry gift, jewelry gift for bridesmaids, etc. These products are a perfect present for someone special and this will be reflected in the price.
Test and research the best jewelry gifts for every budget and every age group. Combine timelessness with on-trend designs for dazzling jewelry.
"You can’t cry on a diamond’s shoulder, and diamonds won’t keep you warm at night, but they are sure fun when the sun shines." Elizabeth Taylor, one of the most popular stars of classical Hollywood cinema.