Cider & Beer Trends in Packaging. Sustainable materials & the latest innovations.
Curious about the latest cider & beer trends in packaging?
You can now choose to decorate your craft beer with a designer label using unprinted cans. Raise the level of your brand's individuality with this packaging design idea and many more. Explore craft beer packaging trends, sustainable materials & the latest innovations.
Focus on cider / beer label design
Labeling plain cans is a trend that has grown significantly in the last period because of its flexibility. Avoiding the minimum order quantities of pre-printed cans and offering a lot of creative options are just some of the benefits that this new packaging design trend can offer. Beer brands all over the world are incorporating these packaging design trends in their new launches.
For the label materials, you can choose from gloss paper, luxurious textured paper or uncoated paper, clear films, silver films, natural kraft paper, and more. This packaging design idea is very versatile and can easily be adapted for many different types of brands. The tactile experience can be an important factor in connecting with your customers through packaging design. Without so many restrictions from the printer, the labels design can represent the brands more faithfully.
Label embellishments can elevate label design, offering a unique feeling to the entire brand packaging design. Clear, glossy, and raised coatings together with embossing, lamination films are just some of the craft beer trends you can choose when printing your cider or beer label.
Sustainable packaging using Aluminum
Using aluminum for your beer packaging is a very sustainable option, aluminum being a material that takes around an average of only two months to be recycled, remanufactured, and returned into the retail environment.
Choosing labeling cans instead of printing cans can offer a lot of options when it comes to materials, embellishments, and colors. Many distinctive and creative options can be printed on this label design. Packaging design agencies can use their creativity when they design labels of this type for a multitude of products.
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If your brewery or cider brand wants to print short runs, brew small batches, or simply experiment with limited releases then this technique is a perfect match. Combined with digital printing these self-adhesive labels can offer your beverage business a flexible, creative & efficient way to package your product.
Innovative materials protect the product in rough conditions and also can reduce costs of production. Non-alcoholic beer trends focus on innovation.
Because many of the cans are labeled via a wet-fill process the brand owners can also look for materials that function well in cold & wet conditions. One of these materials is Polypropylene, a polymeric material used mainly in the beverage industry because of its characteristics. Another alternative is to use standard branded cans and then apply custom labels depending on your on-going collection. The agency you choose to work with should be able to design labels, using this new option, that are totally crafted to deliver your brand message.
If you are just starting out or simply looking to redesign your cider or beer brand you can keep the packaging cost down by choosing pressure-sensitive, custom-designed labels both for your cans and bottles.
When designing a brand, the packaging design agency will present you more concept options to choose from. You must always evaluate them like a complex structure. Packaging design is all about functionality, containers, materials, graphics, sustainability, in one word, about great design applied to everyday items.
Special illustrations & drawings
These unique graphical elements should look like they were sketched by hand. Therefore, they are the perfect match for craft beer. The art on the packaging is reflecting the care that goes into the brewing process as well.
Large Beer Brand Name
New breweries need to make themselves known. That’s why having the brand name front and center on the craft beer packaging is looking to increase brand awareness. A bold typography can reveal the brand's personality and tell the story of the product.
Smaller Bottle Packaging
While the trend in cans is towards larger options, glass bottles are moving in the opposite direction. Smaller sized bottles compose more than 90% of beer volume in glass bottles.
"I think people are starting to realize that great things come in small batches." April Bloomfield, British chef
Special inks / Coatings
Label materials options
Machine Coat Paper
A Packaging Design Trend for one of our latest releases, Bucur beer brand
We've envisioned a beer branding that carries with it the colorful history of the city, once called “Little Paris". In one of our latest projects, Bucur beer, we were proud to be part of recreating an essential chapter of a European capital history and introducing it to a new audience. It’s a fascinating, vibrant history, that we wanted to capture in this beer branding that we’ve created for URBB, Bucur beer. The Romanian capital, Bucharest, has yet to be discovered by the new generation, with all its forgotten stories, gossips and famous people from a period known as “Belle Epoque”.
This beer label is celebrating a famous boulevard, Victoriei Avenue, but more than that, it is celebrating the place where the heart of the old and new city is. Victoriei Avenue is a place where people met to enjoy a good glass of beer, maybe listen to some music or have something special to eat & discover the city. The beer design unveils those old stories that we love to share and have a laugh about when we are out in the town with friends. The beer label presents the beauty of a European capital that has yet many good stories to tell and be rediscovered and reinterpreted.
The beer design combines two of the most famous city buildings - Athenaeum and Capsa & the street old period features, like the street lamp, with a contemporary aesthetic of discreet elegance. Despite the contrast between the vibrant color insertion and the neutral background color, the hand-drawn illustrations and the brand logo are united by a sense of uncluttered graphical space. The stories that can be found on the back of the beer label, they are not just old legends, they've echo with the city heritage, with its forgotten charm and it was our mission to make them known and appreciated by the new generation.
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Bucharest is a relatively new city: mention of it is not made until 1459, as one of the residences of the famous Vlad III (the Impaler), ruler of Wallachia. The beer design is unveiling the most famous part of city’s history, when it was compared with the France capital. In the early 20th century, Bucharest came to be known as the “little Paris” thanks to its Art Nouveau architecture and special municipal buildings, often French-designed.
"What is a city, but the people; true the people are the city." Coriolanus III, British chef
The Romanian Athenaeum
If you are just starting a beer / cider business, then maybe a few general info about beer branding would help. Knowledge is power.
How can beer design help your business?
Brand packaging remains a very important part of the marketing process because of its clear benefits. In short, it protects the product inside, entices customers and provides information while reinforcing the brand identity and message. A brewery design in tune with its audience will atract for sure loyal customers.
What is packaging design?
The design for packaging is the science of enclosing products for distribution, storage, sale, and use. Packaging design is doing this function and more, it helps customers decide what product to buy by both displaying important information and using a nice form and color palette.
How the brand packaging can be used as a marketing advantage that helps increase sales?
Custom brand packaging enhances the quality of a product and attracts the attention of consumers. Of course, this has a direct connection with boosting sales and creating a loyalty bond. A national study conducted by the Paper and Packaging Board and IPSOS shows that 7 in 10 (72%) of consumers agree that packaging design can influence their purchasing decision.
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What beer packaging will satisfy the customer?
To be able to answer this question, you need to create a profile for your customer, to really know your target audience: male or female, age, location, income, preferences, etc. After you gather this valuable information you will be able to select the right type of packaging, the materials, the packaging design, etc. and you can work with a packaging design agency to create the custom package design and afterward to check a packaging suppliers list, choose one that produces that type of packaging in his factory and order it in a specific quantity.
Where does drinks packaging design fall in the marketing mix?
The design for packaging is part of the promotion of the product, it is the ambassador of the brand. Customers can regularly buy a certain product because they love the quality of the product and the packaging design and not even know the company that produces that specific product. The packaging is part of the commercials done for that good so it should be included as a key factor in the marketing strategy.
Why creative packaging is important in food & beverage industry?
The food & beverage industry is considered quite a competitive market today, so you want to have all the advantages possible. The packaging is an essential element for preserving food quality, minimizing food waste and reducing preservatives substances contained in food. The appropriate packaging design will protect food quality as well as attract loyal customers. This isn't just for the practical side, but to keep a competitive edge. Creative packaging plays an important role in reducing the security risks of shipment, a crucial element of safety.
Is packaging a variable cost or a fixed cost?
A variable cost varies with the amount produced, while a fixed cost remains the same no matter how much output a company produces. Normally creative packaging should be a variable cost that has two components: design & production. The design agency you collaborate with will be able to provide you with a quotation for the design work to be executed, so this is kind of a fixed cost. However the packaging supplier you will choose will also be able based on the design and materials to calculate a cost, but quantity is really the key element that will influence the estimation for the batch, making production a variable cost. This info will help you know the cost for packaging for each unit, for sure this should be considered when you calculate the total selling price of the product.
"Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones." Bruce Garrabrandt, Author/Colored Pencil Artist