Choosing the best packaging design studio for your business is becoming a very hard task nowadays. If in the past, we were limited to choose from 2-3 local offers at best, today with the help of technology and advanced search engine like Google, literally, sky becomes the limit.
People all around the world need high-quality food, supplements, healthy teas or other special ingredients to help their immune system fight and overcome any possible threats. So it is important to: Make yourself known. Create an unforgettable impression. Let people remember who they could count on in these difficult times with a branding design perfectly customized for your business..
Before you look for a packaging design company, you must know your business. Nobody will know your brand, your vision and your story, what you actually have to say to the customers better than you. These objectives will be helpful in defining your brand package.
After you have decided on the topics above its time to look around and find inspiration, a brand package that define your business. Remember, you should always look for an agency that you admire for style & creative direction. There are many galleries and portfolios on the web, packaging design agency websites, design competitions and real time events where you will find ideas to guide you through this process.
Now is time for the actual search. Packaging design industry offers a lot of options that can be easily found on Google if you search for packaging design company or packaging design agency. There are also specialized packaging design galleries like Packaging of the world, Dieline, World Packaging Design and many more were you will find packaging design project showcase & information. Check international design competitions and analyze the winners list.
Don’t get confused. If many people advice you to do lists with lots of agencies with pro and con columns, our solution is easier than that.
Choose what you really like while following your own requirements and choose to work with a packaging design studio that really inspires you. Don’t choose them just because they are close to home. Choose them because you really believe they can make your product stand out, be different, get noticed.
Let technology help your business grow in the direction you desire. The online platforms and the current opportunities offer us the perfect virtual space to communicate, exchange ideas, not only envision but also create powerful, meaningful new brands and exciting new products.
Packaging design has a great impact on the psychology of consumers, we are normally drawn to certain colours / illustrations and high quality packaging is a lot more appealing than simple wrapping. Keep things simple, let the story & the heart of your brand guide you.
2. Graphic design
3. 3D design & visualization
5. Typography design
6. Visual identity & logotype
For the beginning, we keep hearing this word, but what is a brand? A brand is considered a type of product or service created by a specific company under a certain name.
This definition takes us to the first key point: brand name. The brand name is very important because it carries out any marketing or branding strategy, it will be used for the logo design and it helps customers remember your business. That’s why choosing a good brand name is vital.
The brand name should be evaluated considering the relevance for your business, the alignment with your target audience, the originality, you should also consider if it is easy to pronounce and be sure it doesn’t have negative connotations. Almost 70% of the best brand names are made up of words or acronyms. If you have already a brand name in mind, you can just hire an agency to do linguistic and trademark validation for the chosen name, if you have no idea, then the same agency can help you out and propose to you a series of names. It is recommended to tackle the brand name before you launch your business so you avoid confusing the customers later, having a brand consistency across all mediums can increase sales by up to 20%.
This brings us to the second key element of the product branding: brand logo. The brand logo is intended to be the face of a company or a product or a service.
It is very important for the brand logo design to be unique and custom made for your business, so the clients associate this symbol with your business.
A logo is a like the front door. Invites you to get in or not.
It should generate energy and have character.
In order to obtain a quality product branding, you have a few options for the logo design:
If it defines your brand character & vision, try to integrate vivid colors in your brand logo, not to many, but still, consider that color improves brand recognition by more than 50%.
The next key part refers to the product or service that your brand offers. Build a robust product or service that your customers need and appreciate and price it at the right level.
Create a marketing strategy and business plan that make sense for the short term but also consider how these will extend in the long term. Establish ambitious however achievable goals and recall that 89% of the B2B Marketers say that brand awareness is the most important goal (Content Marketing Institution). Good luck!