Scented Candles. Business is booming for candle makers, interested in joining them?

Scented candles are customers favorite at this moment and it is quite normal: who wouldn’t like to have a house that smells lovely? So, a scented candles business might be a good opportunity. The worldwide scented candles market is expected to grow by 4.1% especially because home design assumes greater importance across the globe.

Candles Origins

Who made candles? The earliest mention of candles comes from Ancient Egypt. The first candles were made of a bundle of fibers stuck into containers filled with a flammable material. The first dipped candles were created by the Romans using animal fat. Archeological evidence for candles made from whale fat in China goes back to the Qin Dynasty (221–206 BCE). Candles were mainly utilized as an essential source of light and in many religious rituals. In the 1500's, beeswax started to be used as an alternative to tallow. Beeswax candles are better because they burn brighter and longer with less smoke, and they smell better than animal fat candles.

By the 18th century, molds became common, and chandlers began experimenting with different types of oil and wax. This was the birth of scented candles. Candles kept their popularity until 1879 when the first light bulb was introduced to the public. After this date they started to become a decorative item and candles of different shapes, sizes and colors emerged. The first scented candles were marketed to the public as a way to have a pleasant fragrance in your house. By the mid 1980's candles were securely established as great mood boosters, thoughtful gifts and esthetical objects. Candle light is warm and creates an ambiance.

Scented candles making

Wondering how to make scented candles? When making candles: the wax is melted to a certain temperature, the fragrance is added to the wax, the wax and fragrance are mixed, and the mixture is left to cool down a bit before pouring the candle into the desired shape and incorporating the wick. If you are new to this profession, there are candle making classes that can offer you the right knowledge and practice.

Candle producers can choose from more than 2,000 aromas and essential oils to create scents that are both pleasing to costumers and compatible with candle use. For colored candles liquid dye is used, this should be spread evenly in the wax, so the burning process is not influenced. Biodegradable glitter or dried flowers can be added to make the candles more appealing to customers.

Latest trends for scented candles

It is a good idea for a new scented candles company to be up to date with all the candle industry trends. So what fragrances are popular for scented candles right now?

Softer ones: rose, lavender, vanilla, coconut, lemon
Stronger ones: eucalyptus, cinnamon, fir, cedar, musk
Intense ones: peppermint, tobacco, chocolate, patchouli

Votive candles are on top right now on the candles market, these small, slow-burning with a bell-top design for the wax to melt evenly are also allowing the fragrance to spread evenly.

The top five candle colors are blue, purple, pink, white and red. What is the candle color meaning? Each of these colors has a meaning and you should promote the scented candles considering this. Blue: emotional healing. Purple: spiritual enlightenment & creativity. Pink: romance. White: serenity and peace. Red: passion.

Go natural is another strong trend. Natural candles options include coconut wax, palm wax, beeswax, soy wax. Soy wax is a natural option for candles, which makes it a better alternative to paraffin wax (made from petroleum oil). Soy wax is non-toxic this is preferable for both the environment and customers health. Soy candle will produce wonderful fragrances for much longer. Beeswax candles are one of the healthiest options for candles. Created from the caps of bee honeycombs, beeswax candles burn clean, are very long-lasting, and leave a nice natural fragrance in the room. Beeswax is a natural substance created by bees that has been used since prehistory. Pure beeswax candles are also chemical free and biodegradable so a great eco-friendly candle choice.

Candles packaging to help your product get noticed.

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Oil for scented candles

Fragrance oils should be strong, true to life, and tested for exceptional performance candles. Natural essential oils are best for scented candle creation. Natural aromas like- citrus, lavender, and tea leaves have very calming effects. The high-quality oils should be blended by fragrance experts to create distinctive scents that delight the consumers. Fragrance oil is said to last slightly longer than essential oil in candles. You are wondering: how to promote my candle business? Focus on highlighting the special perfumes in striking online ads and give details about the candle making process in an original video.

The Best Scented candles packaging

Scented candles pack is very important to preserve the wonderful smell and attract loyal customers. So, how to package candles? Candles should all be individually wrapped, ideally using paperboard, it's lightweight and eco-friendly. This will protect the candle and the scents, and it can be easily personalized to match your brand's image. Paper tubes or a candle packaging box are a great option for packaging a group of candles, no sunlight will touch the fragile product.

Over-the-top and luxurious candle packaging gain a lot of popularity lately, this includes handmade artwork and elegant typography. Natural elements are a great inspiration for unique candle packaging ideas. The scented candles label should include all the safety regulations.

When you start a candle business follow a few simple steps: do market research to learn about your competitors – there are many candles brands, build a realistic business plan, create a good branding strategy, find a unique candle company name, make the candles, a professional designer can help you with the scented candles packaging design, logo design and candle branding ideas, find ways to sell your product – local shop, online stores, etc., advertise your candle business.

What is aromatherapy with candles and how to use this in your candles marketing strategy?

Aromatherapy is used to treat a variety of conditions, in particular to relieve pain, improve mood, and promote a sense of relaxation. Scented candles are often used in aromatherapy, this encourages mental and physical well-being. Lavender candles are used to subdue stress, eucalyptus candles improve concentration and lemon candles are energizing. Your candles advertising campaign can focus on these health benefits and include compelling pictures that are in tune with the fragrance effects.

Scented candles packaging, being unique in a busy market.

The candles packaging design should explores a catchy approach that emphasizes the product properties.
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Scented candles for Christmas. The best time to launch your candles startup.

When is candle season? Christmas is one of the busiest times for candle makers. The candles on Christmas eve represent the Star of Bethlehem that guided the Magi to the manger where baby Jesus was born. The cinnamon is the smell of Christmas, wine, cookies, or eggnog, are also perfect for those cold winter nights. Candles are also a perfect gift for Christmas because they are used for special occasions and can be a beautiful holiday decoration.

How to start a candles business?

In conclusion, a candle-making business can be very profitable. It has a low startup cost for production, doesn't require a lot of equipment or prior technical knowledge. For start, you can make candles at home. After your products begin selling well, you can find a suitable place for your activity and hire other helpers. How many candles should i launch with? Don't spread yourself to thin, begin with 2-3 options and expand based on customers demand. The buying factors include scent, color, price, and shape, with the fragrance being the single most important aspect. Candles are also easy to promote online, make use of the social media to increase visibility for your goods. This marketing strategy for scented candles will lower your advertising costs and increase profit margins. Business is booming for candle makers, interested in joining them?

"Thousands of candles can be lit from a single candle, Happiness never decreases by being shared." Buddha, religious teacher.