The packaging illustrations of the arid Greek landscape drawn in a minimalistic style will generate attention and improve sales both in stores and on e-commerce platforms.
The design principles are capturing the strong connection the greek people had with the land from the early beginnings. The olive oil branding uses a greek inspired theme with a black and white color palette. To create an emotional connection with the customer and invite him to step into the world of small-batch greek organic olive oil, the packaging design is structured around two elements. The label design reveals these two elements, a greek poem by Antonis Karakonstantakis created especially for this olive oil branding and the minimalistic portrait of the olive oil farm translated into rough black lines on a white canvas. The organic shape of the base of the tree is taking the center stage of the olive oil design. Once the oil is blended, it is packaged in bottles, cans or a new type of pouch. In short, whatever the format, the olive oil packaging design helps customers choose fast their favorite brand.