The packaging illustrations of the arid Greek landscape drawn in a minimalistic style will generate attention and improve sales both in stores and on e-commerce platforms.
The design principles are capturing the strong connection the greek people had with the land from the early beginnings. The olive oil branding uses a greek inspired theme with a black and white color palette. To create an emotional connection with the customer and invite him to step into the world of small-batch greek organic olive oil, the packaging design is structured around two elements. The label design reveals these two elements, a greek poem by Antonis Karakonstantakis created especially for this olive oil branding and the minimalistic portrait of the olive oil farm translated into rough black lines on a white canvas. The organic shape of the base of the tree is taking the center stage of the olive oil design.