Recipes on the dried fruits packaging. A clever marketing tool to help you run a profitable dry fruits business.
If you just opened a dry fruits business, you are probably thinking about how to advertise your amazing products and what your customers’ needs are. There are many questions consumers ask these days: “Is dried fruit healthy?” or “Do dried fruits have fiber?” or even “What dried fruit is high in iron?” So, it is very important to explain dried fruits benefits on your proposed packaging. Dried fruits are actually quite healthy because they provide about 3.5 times more fibers and nutrients as fresh fruit and they are a great source of iron, especially prunes, raisins and apricots.
Also, it is a good idea to mention on your dry fruits packaging if you sell dried fruits organic or dried fruits no sugar added, the public is interested in healthy choices even if they are a bit more costly. The dried fruits list is long, so you have from where to choose the products for each season and on this list you will find common dried fruits names like figs, apricots and peaches or even some special ones like hibiscus, ginger, kiwi and mandarin.
Guidance for any dried fruits business
Dry fruits market is expected to grow in the next 5-10 years, so a dried fruits brand is a profitable opportunity. When launching a new business, it is a very good approach to look at original dry fruits brand name ideas and choose the one that is best suitable for your story, your proposal for customers.
For dried fruits snack, no matter if you are selling a one type options or a dried fruits mix, opt-in for a special dried fruit snack pack, maybe one with an intricate illustration or custom graphical elements. You can obtain interesting effect from printing technics like embossing and debossing, varnish or silk lamination.
Dried fruits gift box is a very popular choice today, many people are happy to receive a sweet gift however a healthy one. A few dried fruits gift packaging ideas would include: premium dried fruit combo, dried fruit variety pack or dry fruits family pack.
Dried fruits packaging
What’s new for the dry fruit packaging design? Many dried fruits brands focus on creating a dry fruits packaging for engagement, this means focusing on both the in-store and online buyer, take in consideration the health-conscious consumer and lean towards environment friendly options for the high-end customers. If your packaging of dried fruits and nuts is resealable, this makes life even easier because the product will be fresh for longer.
Dried fruits company
Any dry fruits brand that wants to create a name for itself need to find ways to enhance the dry fruits, make the product appealing for a larger demographic. You should use inspirational logo designs, custom illustrations for your premium dry fruits packaging, and graphic elements that would make your advertising materials pop in the busy dried fruits market.
Dried fruits brand design to help your business grow.Our branding studio can create a successful visual identity, strategy, logo or packaging design for your dry fruits brand.
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Take into consideration the diet conscious consumers and offer recipes that they will be able to incorporate into the daily routine. The stand-up pouch is still the format of choice for most manufacturers. Light, tough, and easy to handle and use, it is a preferred options for the customers as well. High-quality polyethylene is the material recommended for recyclable pouches. All these factors help to boost your brand's image.
Dry fruits marketing
So, how to start a dry fruit business and make it profitable? Marketing plays an important role in this game. Focus your promotional campaigns on the benefits of dehydrated fruits: they contain healthy fats, many vitamins, fibers and improve brain health, bone strength, and immunity and regulate blood sugar, decrease cholesterol, and reduce blood pressure.
For your marketing efforts decide what is your target distribution network, it can be local shops, restaurants, supermarkets, baking industry, online stores, catering services. In this way you will find the best method to promote your products. Establish what will have the biggest impact with the smallest cost, maybe it will be a street poster, a TV ad, a social media campaign, etc.
Starting a dried fruits & nuts business
Check the laws in your region, obtain the right licenses, write a detailed business plan, find the right investors, have a good quality control for the products, recruit qualified staff and have a good relations with your business partners.
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Dried fruits marketing idea
Your customers might also need ideas on how to best use the dried fruits, today many known chefs are incorporating the dehydrated fruits in their marvelous dishes. Here are a few examples to get you inspired:
Jamie Oliver - Granola dust (Recipe Easy level for Dry fruits packaging)
• 1 kg porridge oats
• 250 g unsalted mixed nuts , such as walnuts, Brazils, hazelnuts, pecans, pistachios, cashews
• 100 g mixed seeds , such as chia, poppy, sunflower, sesame, linseed, pumpkin
• 250 g mixed dried fruit , such as blueberries, cranberries, sour cherries, mango, apricots, figs, sultanas
• 3 tablespoons quality cocoa powder
• 1 tablespoon freshly ground coffee
• 1 large orange
1. Preheat the oven to 180°C/350°F/gas 4.
2. Place the oats, nuts and seeds in your largest roasting tray. Toss together and roast for 15 minutes, stirring halfway.
3. Stir the dried fruit, cocoa and coffee into the mix, finely grate over the orange zest, then, in batches, simply blitz to a rough powder in a food processor, tipping it into a large airtight jar as you go for safekeeping.
4. To serve, you can have loads of fun – the simplest way is 50g of granola dust per person, either with cold cow’s, goat’s, soya, nut or oat milk or 2 tablespoons of natural yoghurt, and a handful of fresh fruit (80g is one of our 5-a-day). You can make porridge using 50g of granola dust to 200ml of milk, then top with fresh fruit, and this ratio also works for a smoothie – I like to chuck 1 ripe banana and 1 handful of frozen raspberries into the mix too. It’s even a great base for pancakes – simply beat 2 heaped tablespoons of granola dust with 1 heaped tablespoon of wholemeal self-raising flour, 1 mashed banana and 1 large free-range egg, then cook as normal. And in winter, try a hot drink – heat 25g of granola dust with 200ml of your favourite milk to your desired consistency.
Source: Jamie Oliver - Granola dust
James Martin - Biscotti (Recipe Medium level for Dry fruits packaging)
• 250g plain flour
• 250g caster sugar
• 2 tsp baking powder
• 3 medium eggs
• 50g dried apricots, chopped
• 50g dried cranberries, chopped
• 50g dried blueberries, chopped
• 75g pistachios
• 50g blanched almonds
• 50g shelled hazelnuts
• Zest and juice of 1 lemon
1. Pre heat the oven to 180c.
2. Mix all the ingredients by hand in a large bowl together and form into two sausage shapes. Place onto a lined baking tray, leaving a big gap in the middle and bake for 20 minutes.
3. Drop the oven temperature down to 120c, remove from the oven cut into thin slices using a bread knife, and pop it back onto a lined baking tray and cook for 10 to 15 minutes.
Source: James Martin - Biscotti
Mary Berry - Fruit cake (Recipe Advanced level for Dry fruits packaging)
• 350g/12oz currants
• 225g/8oz sultanas
• 225g/8oz raisins
• 175g/6oz glacé cherries, rinsed, dried and quartered
• 175g/6oz ready-to-eat dried apricots, snipped into pieces
• 75g/3oz mixed candied peel, finely chopped
• 4 tbsp brandy, plus extra brandy for 'feeding' the cake
• 275g/10 oz plain flour
• ½ tsp grated nutmeg
• ¾ tsp ground mixed spice
• 400g/14oz butter, softened
• 400g/14oz dark muscovado sugar
• 5 free-range eggs
• 65g/2½oz whole almonds, chopped (skins left on)
• 1 tbsp black treacle
• 1 lemon, grated zest only
• 1 orange, grated zest only
• whole blanched almonds
• glacé cherries, rinsed, dried and halved
1. Put the currants, sultanas, raisins, rinsed, dried and quartered cherries, snipped apricots and chopped mixed peel in a large bowl. Stir in the brandy, cover the bowl and leave in a cool place overnight.
2. Lightly grease a 23cm/9 in deep round cake tin. Cut a strip of non-stick baking parchment to fit twice around the sides of the tin, fold the bottom edge of the strip up by about 2.5cm/1 in creasing it firmly, then open out the fold and cut slanting lines into this narrow strip at intervals. Put a circle of non-stick baking parchment into the base of the tin, lightly grease the outer edge and then fit the prepared strip of parchment with the snipped edge in the base of the tin to line the sides of the tin. Place a second circle of non-stick baking parchment in to cover the cut part of the paper.
3. Preheat the oven to 140C/275F/Gas 1.
4. Put the flour, grated nutmeg, mixed spice, butter, sugar, eggs, chopped almonds, black treacle and the citrus zest into a large bowl and beat well to mix thoroughly. Fold in the soaked fruits.
5. Spoon the mixture into the prepared cake tin and spread out evenly with the back of a spoon. Decorate the top with the whole blanched almonds and glacé cherries, pushing them lightly into the top of the cake mixture. Cover the top of the cake loosely with a double layer of greaseproof paper. Bake in the pre-heated oven for about 4¼-4 ¾ hours, or until the cake feels firm to the touch and a skewer inserted into the centre comes out clean. Allow the cake to cool in the tin.
6. When cool, pierce the cake at intervals with a fine skewer and 'feed' with a little splash of brandy. Once the cake is completely cold, leave the lining paper on the cake, wrap in a double layer of greaseproof paper and again in foil. Store in a cool, dry place for up to three months, feeding at intervals with more brandy.
Source: Mary Berry - Fruit cake
Demonstrating quality as well as an eco-friendly approach will help you build a beloved dry fruits brand. Respecting nature will ensure delicious ingredients and mixes. The dried fruits & nuts market is growing so it is a great opportunity for small businesses to grow and acquire new customers.
"Life without love is like a tree without blossoms or fruit." Kahlil Gibran, Lebanese-American writer, poet and visual artist.