Exactly like a house, that protects its inhabitants from bad weather while sending a visual message to the people from the street that are simply passing by, in the same way the design of packaging protects the product inside and communicates about its contents to the retail customer.
When designing a brand, packaging design is a very important phase of promoting your products. While connecting form, structure, materials, colors, typography, illustrations & design elements with product information, the design of packaging has the power to become the silent salesman in matter of seconds.
If you are thinking of launching your packaging design always think about its primary objective to protect & transport the product versus its ultimate goal to distinctively communicate its personality and make the sale. The design of packaging has to assure all these requirements & more.
What you may not know, is that today’s market place is very competitive and becomes harder and harder for a packaging design to attract customers. Designing a brand has increased its complexity. It is estimated that the average consumer spends less than a second looking at the retail shelf’s before deciding if he makes the sale or not.
If you are a product manufacturer you need to make sure that you use that second in your product benefit and draw the customer attention to inspect your product. Here comes the need to work with a packaging design agency to ensure that in this fraction of a second your audience will choose to buy your product and also become a returning customer.
When designing a brand, the packaging design agency will present you more concept options to choose from. You must always evaluate them like a complex structure. Packaging design is all about functionality, containers, materials, graphics, sustainability, in one word, about great design applied to everyday items.
Long time ago, in ancient times, food was consumed locally so there was no need for transportation, no need for packaging. Packaging evolved with the civilizations, so as civilizations grew so the need for packaging become more and more visible, the constant need to protect & transport food supplies.
The first types of packing were containers made of natural materials like lotus leaves & coconut shells.
1. When is product packaging design used?
Any good producer would like to have a quality product that is appreciated by customers because this translates into sales and a successful business. And branding package plays a key role in all this, it protects the product and makes it attractive for potential buyers. Do you remember the first time you bought your favorite product? You took the box in your hands and had a good look at it. Your fingers experienced that emboss logo of the brand and the bold colors used on the packaging design inspired you. When designing a brand, the retail experience is always a valuable factor and product packaging design closes the sale.
2. When was product packaging design invented?
Packaging was part of human life from the early beginning because we needed a way to transport and preserve food. We used leaves, textiles, animal skin or baskets to handle beverages or fish or fruits. Paper and glass were the next to arrive on the scene and these helped a lot with wine production and storage. Glass making was industrialized in Egypt around 1500 BC. Flexible packaging from paper was introduced in the UK around 1300 AD.
3. How to design a package? How many types of packaging are there?
Depending on the type of product, there are many corresponding types of branding package: box, bottle, tube, tin, bags, wraps, etc. All these help protect and organize products during storage and transport. They can keep the products fresh and make the goods stand out on the shelf. Today the packaging also displays a lot of information about the product: ingredients, cooking specifications, technical details, benefits, and many more.
4. How many types of packaging materials are commonly used?
The most used branding package material is plastic because it is cheap, can be molded in any form and color and this property allows a lot of freedom. Plastic is desired for items such as soda and egg trays. So maybe you are wondering, can plastic packaging be recycled? Yes, however, the same piece of plastic can only be recycled about 2–3 times before its quality decreases to the point where it can no longer be used, so this means it is a material that should be considered with care and responsibility. Aluminum is widely utilized for products such as sodas, beer, canned goods, and animal foods and this material is quite expensive, but it can be successfully recycled and used again and again. Cardboard is very liked as well; biodegradable packaging is one of the new trends for green living that’s why paper packaging is so popular today. Glass jars and bottles are highly recommended for numerous food and beverage products. Although glass is fragile it makes for an excellent, well-sealed packaged for any perishable goods. Foam is preferred for furniture or electronics to prevent breaking or scratching of the components.
5. What product packaging design is biodegradable?
Biodegradable packaging is produced using molecules often found in living organisms, like cellulose and proteins. They degrade quickly and often be created from waste plant products. The main difference between compostable and biodegradable is that compostable products require a specific setting in order to break down, whereas biodegradable products break down naturally. To obtain eco-friendly packaging you should focus on being biodegradable (but preferably compostable), recyclable, reusable, non-toxic. This is not easy, but it is the ultimate goal in the industry today because it is friendly with nature and also it attracts high-income customers that appreciate first-rate packaging and is aware of the planet issues.
If you need to buy a simple packaging for your product, you can choose a packaging store that will be able to deliver to you a standard box or bag in a specific quantity. If you think a customized packaging will be more appropriate for your business, then a quality packaging design can differentiate you from the competition. Taking into consideration more difficult times, like the COVID-19 crisis, it is really important to establish a solid foundation for your business, like a brand package customized especially for your products. That will help you overcome obstacles and retain your loyal customers.
Did you know that more than 66% of consumers say they've tried a new product only because of the packaging design?
More than 70% of buying decisions are made in the store and that is a very important indicator of how important is the packaging in our days.
The packaging design is a very important phase when designing a brand. It will assure both success and recognition on the retail shelf & e-commerce platforms.
If in the beginning, the package was only important to provide functional and protective purposes, its role has expanded substantially in the last decades.
Yes, it is true what they say: The package sells!
Here are listed only a few reasons why you should let packaging design help grow your business:
You don't have to read all the statistics to understand how packaging design is influencing us all the way when it comes to shopping.
PDYou should only go to your favorite store and do some shopping. There you have it, just analyze a little your retail experience and ask yourself: How I end up buying this new type of cheese? You know, I still have a lot of cheese in my fridge. When it comes to a creative packaging design, you can now choose from a big variety of design studios & agencies, all with particular styles and approaches. So be sure to select the one that you believe can convey your brand story in a successful packaging design.
The new design solutions will aim to help the population recycle & reuse packaging. Brands will be responsible to communicate and educate the customer about packaging.