The global supplements market will experience an exponential rising and will reach USD 194.63 billion by 2025, according to a report by Grand View Research.
The busy work schedules of individuals, diet restriction, and life in overpopulated urban areas are mainly the factors that promote the sale of dietary and nutritional supplements in different forms. We can find them as capsules, powder or liquids.
The supplements packaging design is strongly influenced by the necessity to visually convey, in a matter of seconds the main characteristic of the product and how it can improve your health.
The designs also have the role to adapt to their specific target audience, elderly individuals, sports enthusiastic or pregnant women. No matter the target, the design agencies are always looking for new ways to create upbeat and inspirational packaging design & brand design. The most successful supplement packaging designs are the ones that set themselves apart from their competitors and establish a new, appealing look, feel and tone of voice.
The rise of the supplements market will set brands apart and will increase the competition between them.
The unique visual languages of successful supplement brands offer to the public more than just a package, they offer a new appealing experience. They offer a new style of life, a more energetic approach to daily activities, a healthier and younger body, communicate to the individuals' new ways to strengthen both body and heart.
Design agencies are competing in rewriting the rules for supplements packaging design or how to break them:
Contrasting supplement packaging design - modern, unique packaging designs represent the new direction for plant-based supplements, in strong contrast with boring, unattractive classic designs:
Focusing on one defining product element
Bold colors inspired by nature & modern, edgy typography
Engage the audience and create call-to-action messages