We are extremely proud to announce that we have created the design for this new premium Romanian beer brand, BUCUR, that was launched this month on one of the most famous boulevard from the city, Calea Victoriei.
The brand celebrates and brings for the first time in the attention of the public many unknown stories and gossips from the old city of Bucharest, offering to the new generation the amazing opportunity to discover the city they call home.
The design of the brand celebrates this amazing history in a graphical language, that brings Romanian authenticity and the Belle Époque of the city flavor in a premium boulevard beer.
The beer brand wants to take the customer in a journey of rediscovering the true essence of the old city of Bucharest, it’s fascinating stories & personalities. An unknown period is yet to be discover in each drink of this premium Romanian beer.