August 1, 2019   |   by CreativeByDefinition   |   Design, Branding

Premium beer brand launched

CreativeByDefinition designs the new premium Romanian Beer Brand for URBB, the producers of Tuborg & Carlsberg.
Premium Beer Brand

We are extremely proud to announce that we have created the design for this new premium Romanian beer brand, BUCUR, that was launched this month on one of the most famous boulevard from the city, Calea Victoriei.

The brand celebrates and brings for the first time in the attention of the public many unknown stories and gossips from the old city of Bucharest, offering to the new generation the amazing opportunity to discover the city they call home.

The design of the brand celebrates this amazing history in a graphical language, that brings Romanian authenticity and the Belle Époque of the city flavor in a premium boulevard beer.

Bucur – bere de bulevard este mai mult decât o legendă, este esența trăirii urbane, dinamice și cosmopolite în România. Mai mult, Bucur îmbină armonios ideea de renaștere cu bucuria și frumosul, atât de specifice poporului român.
Paul Markovits, Vice Președinte Marketing, URBB - Source Forbes Romania
One of the world's oldest drinks Premium Beer Brand

There is evidence that beer was produced around 8500BC to 5500BC in Pre-Pottery Neolithic Period. In countries like ancient Iraq and Egypt this drink was record to be consumed, served like nutrition and refreshments for the workers of the pyramids constructions.

Stories of the old town of Bucharest Premium Beer Brand

The beer brand wants to take the customer in a journey of rediscovering the true essence of the old city of Bucharest, it’s fascinating stories & personalities. An unknown period is yet to be discover in each drink of this premium Romanian beer.

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CreativeByDefinition

CreativeByDefinition is a Packaging Design Studio focused on quality design and passionate about Food & Beverage. We would love to hear more about your project.

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