Trying to bridge the gap between packaging design (CONCEPT) and manufacture (PRODUCTION), we came across this modern technology that can change designers' and customers' perspective: 3D prototyping. 3D prototyping is a technique used to quickly fabricate a scale model of a product. Construction of the part or assembly is usually done using 3D printing, this optimizes the design step by speeding the process for product testing.
So how does 3D Printing & Food Packaging Design mix? What does the future hold for this new combination?
Food packaging design is becoming more and more dependent on 3D printing and the advantages that this new technology has to offer. Just to name a few, 3D printing is used in prototyping, model creation, A/B testing of products and their new designs, creation of fixtures & more. Rather than waiting a few months for the production of prototypes with the older methods and a more expensive production cost, 3D printing is revolutionizing Food Packaging Design Prototyping while being able to deliver results in only a few weeks.
This new method is a very exciting development because it offers the possibility of combining both product and packaging into a single entity. 3D-printed biodegradable cups were created with the product inside and the users had to only add water to create the beverage. Ingenious, no?
New opportunities and innovative ideas are being developed as we speak. Any brand, from small to large ones can incorporate this technology into their business and develop new ingenious soutions. Another great asset of 3D Printing for the Food & Beverages Packaging Design industry is easier market testing and raising the level of creative design solutions. All these qualities are included when using this fast, flexible, and affordable technology.
You can find inspiration all around and put it now in good use like many brands did when they decided to embrace what 3D printing technology has to offer. Custom molds for biodegradable pumpkin cups or simply increasing efficiencies in production are just the introduction of this new, exciting chapter of packaging design.
1. Create a detailed diagram or sketch of the specific product (food, drink, etc.)
2. Create a 3D model using specific software like Autodesk 3ds Max, Maya, etc.
3. Create the first prototype using a 3D printer
4. Test and improve the packaging