15 January 2020   |   by CreativeByDefinition   |   Packaging Design Agency

Design a Package in five steps

The customer will have a crucial role in 2020’s packaging process sustainability & every person's contribution will lead us closer to success.

1. When is product packaging design used?

Any good producer would like to have a quality product that is appreciated by customers because this translates into sales and a successful business. And branding package plays a key role in all this, it protects the product and makes it attractive for potential buyers.

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2. When was product packaging design invented?

Packaging was part of human life from the early beginning because we needed a way to transport and preserve food. We used leaves, textiles, animal skin or baskets to handle beverages or fish or fruits. Paper and glass were the next to arrive on the scene and these helped a lot with wine production and storage. Glass making was industrialized in Egypt around 1500 BC. Flexible packaging from paper was introduced in the UK around 1300 AD.

3. How to design a package? How many types of packaging are there?

Depending on the type of product, there are many corresponding types of branding package: box, bottle, tube, tin, bags, wraps, etc. All these help protect and organize products during storage and transport. They can keep the products fresh and make the goods stand out on the shelf. Today the packaging also displays a lot of information about the product: ingredients, cooking specifications, technical details, benefits, and many more.

4. How many types of packaging materials are commonly used?

The most used branding package material is plastic because it is cheap, can be molded in any form and color and this property allows a lot of freedom. Plastic is desired for items such as soda and egg trays. So maybe you are wondering, can plastic packaging be recycled? Yes, however, the same piece of plastic can only be recycled about 2–3 times before its quality decreases to the point where it can no longer be used, so this means it is a material that should be considered with care and responsibility. Aluminum is widely utilized for products such as sodas, beer, canned goods, and animal foods and this material is quite expensive, but it can be successfully recycled and used again and again. Cardboard is very liked as well; biodegradable packaging is one of the new trends for green living that’s why paper packaging is so popular today. Glass jars and bottles are highly recommended for numerous food and beverage products. Although glass is fragile it makes for an excellent, well-sealed packaged for any perishable goods. Foam is preferred for furniture or electronics to prevent breaking or scratching of the components.

5. What product packaging design is biodegradable?

Biodegradable packaging is produced using molecules often found in living organisms, like cellulose and proteins. They degrade quickly and often be created from waste plant products. The main difference between compostable and biodegradable is that compostable products require a specific setting in order to break down, whereas biodegradable products break down naturally. To obtain eco-friendly packaging you should focus on being biodegradable (but preferably compostable), recyclable, reusable, non-toxic. This is not easy, but it is the ultimate goal in the industry today because it is friendly with nature and also it attracts high-income customers that appreciate first-rate packaging and is aware of the planet issues.

If you need to buy a simple packaging for your product, you can choose a packaging store that will be able to deliver to you a standard box or bag in a specific quantity. If you think a customized packaging will be more appropriate for your business, then a quality packaging design can differentiate you from the competition. Taking into consideration more difficult times, like the COVID-19 crisis, it is really important to establish a solid foundation for your business, like a brand package customized especially for your products. That will help you overcome obstacles and retain your loyal customers.

Deforestation is changing our climate, harming people and the natural world. We must, and can, reverse this trend.
Jane Goodall
5 new innovative packaging materials Design a Package

MycoComposite™ (based on mushrooms)
Tetra Rex® cartons (based on sugar cane)
Packaging film (based on milk proteins)
Notpla (based on seaweed)
Bioplastics (based on lactic acid)

Sustainability in packaging will grow in 2020 Design a Package

The new design solutions will aim to help the population recycle & reuse packaging. Brands will be responsible to communicate and educate the customer about packaging.

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CreativeByDefinition is a packaging design agency focused on quality design and passionate about Food & Beverage. We would love to hear more about your project.

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