The winery had an idea. They wanted to bring new options on the wine market. The new brand is created for a younger generation. Our creative design studio looked for fresh ideas for the wine label design. In order to make people's dinner more delicious, the wine branding and packaging has to speak to the customer. It was all about understanding what the buyers are looking. We created a wine branding strategy around the millennial buyers.
We created wine branding that is minimalist. We use the latest trends and the art of 3D forms like inspiration. As a result, all the elements that we designed for a younger audience that keeps up with the all that is new.
We wanted to celebrate taste. For the wine branding design we drawn unique illustration to capture the magic of the wine. This boutique winery wants to tell its story and invite customers to discover the wine they produce.
The packaging design created for this boutique winery brand targets a new audience. This audience prefers a modern and clean style. In order to add a note of mystery and sparkle curiosity about the wine brand, the name of the brand was not presented on the front label.
The wine packaging illustrates a mushroom house. What is it standing for? The mushroom is an invitation to the magical world of wine. We use like inspiration modern adaptations of fantasy books.
The objective of this wine branding was to bring a little more excitement to our daily lives. Our wine packaging ideas wanted to capture a little magic. We decided on a playful style for the 3D illustration of a mushroom house. The entire wine branding is based on storytelling and imagination. Deep in the magical forest, the transformation of the ordinary mushroom begins. The white color of the wine label design complements the dark wine bottle. The packaging illustration presents this place of mystery. In order to convey the brand mission we made hand-sketches, clay models and 3D models. As a result, we created the 3D mushroom illustration.
The most visible wine bottles are noticed by up to 77% more consumers than the less visible bottles. (Nielsen Studies)
