The wine packaging illustrates a mushroom house. What is it standing for? The mushroom is an invitation to the magical world of wine. We use like inspiration modern adaptations of fantasy books.
The objective of this wine branding was to bring a little more excitement to our daily lives. Our wine packaging ideas wanted to capture a little magic. We decided on a playful style for the 3D illustration of a mushroom house. The entire wine branding is based on storytelling and imagination. Deep in the magical forest, the transformation of the ordinary mushroom begins. The white color of the wine label design complements the dark wine bottle. The packaging illustration presents this place of mystery. In order to convey the brand mission we made hand-sketches, clay models and 3D models. As a result, we created the 3D mushroom illustration.