Food Branding

The Czech brand, Ati, wanted to revive its brand image and the design of packaging for its prime products like olives, fruits & vegetables. The redesign of the food branding needed to attract new customers while retaining its loyal audience.

Name ATI. Vegetables & Olives
Industry Food
Location Czech Republic
Year 2015-2016
Food Branding
Food Branding
Food Branding
Food Branding
WHAT IS THE DISTINCTIVE PATH OF THIS FOOD BRANDING?
Bringing nature's products into the spotlight

The food branding wants to simplify its entire structure and communicate a contemporary feeling while focusing mainly on the products inside the package.

01.

Creativity.
Brand Storytelling.

The idea behind redesigning this low-budget brand was to promote healthy, quality products that everybody can enjoy. In order to get results for this food brand, we've let the products speak for themselves.

02.

Structure.
Product Branding.

The food branding was created for both vegetables & greek olives, so a common path was drawn. The brand expression is simple, colorful, and reflects the brand's mission in bringing delicious products on the shelf.

03.

Outcome.
Design Packaging.

The brand wanted to distance itself from competitors and choose a unique approach. To further highlight the freshness of the products, this food branding uses custom illustrations instead of stock images & photos.

Food Branding
We mix 3D experience with unique graphic design.
Project information:

Creative Package

We wanted to visually the importance of eating vegetables and natural products as being an important message of the brand. Our inspiration follows this path and reveals nature's products from different angles. For the vegetables, dimensions lines were added to measure their perfect silhouettes, resembling construction & architectural details. Both types of products are using organic, fluent lines to visually describe the selected items.

Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
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