The brand wanted to distance itself from competitors and choose a unique approach. To further highlight the freshness of the products, this vegetable packaging uses custom illustrations instead of stock images & photos.
We wanted to translate the importance of eating vegetables and natural products. The vegetable branding visually presents this message. Our inspiration follows this path while revealing nature's best products. For the vegetable packaging, we used dimensions lines to measure their perfect silhouettes. These details look closely to architectural details. Both types of products use organic, fluent lines to describe the selected items.