The brand wanted to distance itself from competitors and choose a unique approach. To further highlight the freshness of the products, this food branding uses custom illustrations instead of stock images & photos.
We wanted to visually the importance of eating vegetables and natural products as being an important message of the brand. Our inspiration follows this path and reveals nature's products from different angles. For the vegetables, dimensions lines were added to measure their perfect silhouettes, resembling construction & architectural details. Both types of products are using organic, fluent lines to visually describe the selected items.