When you think about canned tomatoes, you think about a tired, old packaging. Our vision wants to revive the market with a food branding that uses pencil sketch-illustrations instead of stock images to emphasize the crafted element, both in design & vegetable production.
For this healthy food branding we created a small batch packaging. This canned tomato packaging design simply expresses the beauty that lies in the simple vegetables we consume every day, nature’s art creations. In addition, a unitary design was also made for the frozen food packaging design. The brand strategy, naming, food branding logo, tone of voice and packaging design was created around the idea of simplicity. The objective was to develop an organic food branding for tasty vegetables like tomatoes and beans that could graphically speak about nature’s art. The design is minimalist and is introducing the freshness of the products, just picked out from local farmers. To fit multiple business needs, we've created both canned packaging design and frozen food branding with the possibility to expand the line in the future. We took our inspiration for this food branding from the various art pieces & simple sketches of vegetables.