Food Packaging Design for whimsical tomato

Brand Strategy, Brand Naming | Brand Identity - Logo Design, Illustrative Packaging, Colors, Typography, Packaging Design, 3D Visualization

Food packaging design has the power to draw customers' eyes. See how a series of custom illustrations accompany the label design in the veggie serenade. The client is launching a food brand in collaboration with small farmers that supply naturally grown vegetables. Nature's Art brand celebrates small productions of healthy, organic, fresh & tasty food products like tomatoes & beans. The creative food packaging design we've envisioned can easily incorporate new seasonal products, fruits and legumes.

Name Nature's Art
Industry Cupboard Food | Frozen Food
Location Worldwide
Type Food Branding
Food Packaging Design
Food Packaging Design
Food Packaging Design
Food Packaging Design
WHAT IS THE DISTINCTIVE PATH OF THIS FOOD PACKAGING DESIGN?
Returning to the basic food products of the earth.

As a food packaging design company, we always look for the best way to raise awareness about new food brands. Focusing on the work that goes into a small production of organic vegetables the brand follows a clean design path. No clutter, only using the necessary information about each type of product, red tomatoes, red beans, cherry tomatoes & more.

01.

Creativity.
Brand Storytelling.

The story of good food starts with delicious, juicy, canned tomatoes. Organic Canned Tomatoes are simply the best ingredient for your food recipe, so versatile and so easy to use. That is the way the brand wanted to portray its products in this innovative food packaging design.

02.

Structure.
Food Branding.

The presence of this canned food packaging design in the grocery aisle will disrupt the cluttered existing market. We wanted to target a new demographic & offered them an innovative food packaging design that conveys all the necessary info in a matter of seconds.

03.

Outcome.
Food Packaging.

When you think about canned tomatoes, you think about a tired, old packaging. Our vision wants to revive the market with a food branding that uses pencil sketch-illustrations instead of stock images to emphasize the crafted element, both in design & vegetable production.

Food Packaging Design
We mix 3D experience with unique graphic design.
Project information:

Creative Package

For this healthy food branding we created a small batch packaging. This canned tomato packaging design simply expresses the beauty that lies in the simple vegetables we consume every day, nature’s art creations. In addition, a unitary design was also made for the frozen food packaging design. The brand strategy, naming, food branding logo, tone of voice and packaging design was created around the idea of simplicity. The objective was to develop an organic food branding for tasty vegetables like tomatoes and beans that could graphically speak about nature’s art. The design is minimalist and is introducing the freshness of the products, just picked out from local farmers. To fit multiple business needs, we've created both canned packaging design and frozen food branding with the possibility to expand the line in the future. We took our inspiration for this food branding from the various art pieces & simple sketches of vegetables.

Food Packaging Design
70% of consumers buy a food product based on its packaging design.
Results & Statistics

The studies show that even when people use a grocery list when they entered the supermarket, many of them end up buying other products because of their attractive packaging design, which engages the appetite.

Food Packaging Design
Food Packaging Design
Food Packaging Design
Food Packaging Design
Food Packaging Design
Food Packaging Design
Food Packaging Design
Food Packaging Design
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