The branding & dairy packaging for this dairy business wants to reinvent the classical image of the dairy packaging design while elevating the symbol of the milk’s creator to an iconic one. Due to the nature of dairy products, the protection of the products through the packaging is crucial. Plastic currently plays a critical role in dairy packaging, contrary, to this trend, the client wanted an eco-friendly approach, as a consequence, we incorporated cork design in our project.
The number of people that perceive the brand's personality and connect with it is a very important step when it comes to the brand strategy. Therefore, for the milk branding, it was opted for a bespoke, black and white, contemporary handcrafted illustration of a cow mixt together with handwritten custom typography in order to celebrate the finest milk. Namely, working with hands, pencils, and other instruments on textured paper, combining old with new, crafted details with computer-generated elements brings authenticity and value to this dairy packaging design. The whole purpose of this milk packaging was to attract loyal customers to the brand. Nowadays, consumers don't establish a connection with traditional milk boxes, hence, the team proposed a few original milk branding ideas so the client can select the one that feels closer to his vision.
The creative naming of this new dairy products line, Swiss 15, was an important step of the cheese branding. Therefore, the swiss cheese aspect influence the cheese packaging colors, so we imagined authentic cheese branding and packaging. Our branding studio looked for something that will highlight the perfect texture and quality ingredients. Along with client satisfaction, this cheese packaging design was also awarded Silver during IDA’s competition.
We analyzed the yogurt market and the trends in yogurt branding. We studied many types of products while focusing on the target audience. In order to design a yogurt packaging & visual identity that will stand out on the shelf, we had to come up with a sustainable, new design approach. Finally, we and the client decided to go with a black jar that is both a modern and traditional yogurt packaging design.