The main idea was to incorporate in this supplement package the nature’s best ingredients and the latest scientific discoveries in a design that generates awareness and transparency about high quality health products. In short, supplement players need to make their dietary supplement packaging design more appealing if they want to become more competitive and showing the main ingredient, curcumin, on the clean label design achieves just that.
Design experts name simplicity as one of the most important trends for supplement packaging design. As a result, we collaborated closely with the client to obtain a fresh, clean, easy to read label that has a big impact on the black jar. Of course, the main scope was to make this colorful health supplement packaging a main player both online and in-store, establish a base of loyal customers for this new premium product.
This supplement branding presents "nature meeting science" and generates a new tone of voice using a 3D realistic render of a white capsule that evokes the purity of the product ingredients and a curcumin root. For instance, the supplement logo design, symbolized by a modern leaf interpretation, is positioned in a round shape of curcumin color, in order to not clutter the composition creative package and be easy to recognize on the shelf. The brand identity should not be too narrow because the brand is also producing a special kind of tea.