Healthy Food Branding echoes tasty greens

Brand Strategy, Brand Naming | Brand Identity - Logo Design, Packaging Illustration, Colors, Typography, Packaging Design, 3D Visualization, Stationery Design, Signage | Brand Guidelines

Combining contemporary design & a playful character in an unmistakable market presence for GrunBoom, we developed healthy food branding & packaging. A food brand that inspires and educates people about a balanced diet. The main idea of this design concept was to add visual flavor to a healthy food branding that celebrates tasty combinations while standing out from the competition.

Name Grunboom
Industry Fresh Food
Location Worldwide
Year 2018
Food Branding
Food Branding
Food Branding
Food Branding
WHAT IS THE DISTINCTIVE PATH OF THIS HEALTHY FOOD BRANDING?
Bringing positive change by eating sustainably.

Choosing food products that protect the environment was the main focus of the brand. This healthy food branding wants to start a conversation with the customers about tasty, sustainable options & how they can change the food world.

01.

Creativity.
Brand Storytelling.

The idea was to play with the ingredients while sparking curiosity and invite the customers to discover this healthy food brand's unique flavors & combinations.

02.

Structure.
Product Branding.

Healthy food branding celebrates tasty & delicious meals while staying true to its mission of educating people about sustainable food, natural ingredients, and balanced nutrition importance.

03.

Outcome.
Design Packaging.

Instead of following the usual packaging path for food products, the packaging design disrupts the existing market with a unique approach that draws the consumer closer.

Food Branding
We mix 3D experience with unique graphic design.
Project information:

Sustainable Food Branding

Sustainable food is the food of the future. Protecting the natural environment will assure a high-quality food supply for the generation to come. This healthy food branding unveils the core of the product by reversing the original roles of the ingredients in order to emphasize the tasty flavor that is experienced when all these fresh ingredients are brought together. The logo design of the healthy food brand uses handwritten inspired typography that reveals the natural core of the products. The combination of powerful colors, like deep ocean blue and vibrant greens, helps the customer understand faster what are the attributes & the direction of the brand.
Read more about: Food Packaging Design

Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
Food Branding
  • Salad Packaging
  • Salad packaging is very important not only as protection of tasty ingredients but also because the salad packaging design acts as means of marketing for the food product. In short, eye-catching, appealing gourmet branding is helping the brand notoriety.
  • Organic Food Branding
  • If a food product is labeled organic, at least 95 percent of the ingredients are certified organic, excluding salt and water. Therefore, this involves a lot of care and dedication. So, the bio brand design needs to showcase the quality of the product.
Do everything at the right time, and one day will seem like three.