Instead of following the usual packaging path for food products, the packaging design disrupts the existing market with a unique approach that draws the consumer closer.
Sustainable food is the food of the future. Protecting the natural environment will assure a high-quality food supply for the generation to come. This healthy food branding unveils the core of the product by reversing the original roles of the ingredients in order to emphasize the tasty flavor that is experienced when all these fresh ingredients are brought together. The logo design of the healthy food brand uses handwritten inspired typography that reveals the natural core of the products. The combination of powerful colors, like deep ocean blue and vibrant greens, helps the customer understand faster what are the attributes & the direction of the brand.