The olive oil branding is exploring the idea of returning to the roots, to the foundation of life. The design principles are capturing the strong connection the greek people had with the land from the early beginnings. The olive oil packaging uses a greek inspired theme with a black and white color palette. To create an emotional connection with the customer and invite him to step into the world of small-batch greek organic olive oil, the packaging design is structured around two elements. The label design reveals these two elements, a greek poem by Antonis Karakonstantakis created especially for this olive oil branding and the minimalistic portrait of the olive oil farm translated into rough black lines on a white canvas. The organic shape of the base of the tree is taking the center stage of the olive oil design.