We developed a meat branding that aligns with the values and beliefs that we want people to have when buying the butchery's products. In short, this brand message is the focal point of the entire composition. Happy animals that live in natural, healthy environments will always produce the best meat. Therefore, the design for packaging communicates the values & philosophy behind the product: simplicity, playfulness, unique flavors in high-quality cuts. The color palette of the meat label combines elegant tones with a vibrant touch of pink.
For the butchery logo design, we’ve put together unique ideas from our professional design team and the clients picked their favorite. In conclusion, the entire focus is on the butcher's craft.