You took the box in your hands and had a good look at it. Your fingers experienced that emboss logo of the brand and the bold colors used on the package inspired you.
Did you know that more than 66% of consumers say they've tried a new product only because of the packaging design?
More than 70% of buying decisions are made in the store and that is a very important indicator of how important is the packaging in our days.
If in the beginning, the package was only important to provide functional and protective purposes, its role has expanded substantially in the last decades.
Yes, it is true what they say: The package sells!
In 2019 the packaging design industry is working on creating new directions to attract more consumers.
Here are listed only a few reasons why you should let packaging design help grow your business:
You don't have to read all the statistics to understand how packaging design is influencing us all the way when it comes to shopping.
PDYou should only go to your favorite store and do some shopping. There you have it, just analyze a little your retail experience and ask yourself: How I end up buying this new type of cheese? You know, I still have a lot of cheese in my fridge. When it comes to a creative packaging design, you can now choose from a big variety of design studios & agencies, all with particular styles and approaches. So be sure to select the one that you believe can convey your brand story in a successful packaging design.
Color experts say that every color appeals to certain demographic target.
Every color has the power to convey a different meaning, depending of shade, intensity, usage and combination structure.