Gin Branding invigorates Jazz music

Brand Positioning, Brand Naming | Brand Identity - Logo Design, Illustrative Packaging, Colors, Lettering, 3D Bottle Design, 3D Visualization

We envisioned a gin branding & packaging that reflects the captivating blend between craft gin and jazz music history. Gin is a very competitive marketing, therefore, the main goal for this gin branding was to propose something unique and memorable. The client was a medium sized distillery, they had other alcohol products on the market, however, this was their first gin. Both their team and our design team were passionate about music, so, this would be the main theme of the product. The gin packaging design represents an immersion into jazz music, simply translating sounds into images, shapes & contrasts. The strong collaboration between our spirits branding agency and the client ensure a smooth process both in creative phase and the production one.

Name Saxo
Industry Alcoholic beverage
Location Worldwide
Type Gin Packaging
Gin Branding
Gin Branding
Gin Branding
Gin Branding

Gin Packaging

Gin Packaging has to be a synthesis of form and function. Firstly, we wanted to both enhances the brand and to create visual impact. Secondly, with busier display shelves, the use of distinctive spirits packaging is key for making the sell. The bottle design was rendered using 3D modelling techniques, this helped the client to have a clear vision of the final packaging design, but also, decreased production costs.

Gin Branding
We mix 3D experience with unique graphic design.
Project information:
Gin Branding
Gin Branding
Gin Branding
Gin Branding
Gin Branding
Gin Branding
Alcohol Packaging
Gin Packaging Design

For this gin packaging design, we preferred a simpler label because the custom bottle design is the one that stills the show. As a result, during production most of the budget went for the bottle, for instance, a few samples needed to be made until the perfect spirits packaging design was achieved. In addition, for colors selection, an extensive study of the target audience was made.

Gin Design
Gin Bottle Design

The gin bottle design was created using a twisting element. That is to say, the visual twist was applied around the central structure of the product and ended up describing the exterior contour. The transparent label of the gin bottle packaging develops around the gin bottle shapes. In short, the entire composition is recreating the jazz atmosphere with the help of a custom-made illustration of a saxophone.

Spirits Branding
Gin Branding Design

As products on the shelves multiply, brands need to have a competitive advantage. In conclusion, bespoke gin branding design is a must have for start-up gin brands. The importance of social media for nearly every business sector is now a known fact and a creative alcohol packaging design can generate attention. Alcohol market includes several alcoholic drinks that consumers prefer today such as beer, wine, and spirits of which gin is gaining huge popularity. Gin is booming and it was an honor to be part of this ambitious and authentic industry.

Do everything at the right time, and one day will seem like three.