Energy Drink Design | Brand Positioning, Brand Naming | Brand Identity - Colors, Typography, Illustrative Packaging, Packaging Design, 3D Visualization, Stationery Design
See our workDiscover how we applied youthful aesthetics to this energy drink design. Creative packaging & branding guides customers on an exciting visual journey. This energy drink design was created for a young demographic.
Firstly, the energy drink packaging design, with its hand-drawn illustration, delivers a clean, playful composition with a modern personality. Our professional design team gathered a quite a few beverage packaging ideas before we decided to create a custom packaging illustration. Secondly, the energy drink branding focused on bright, happy colors to match the brand name – Clouds.
WHAT IS THE DISTINCTIVE PATH OF THIS ENERGY DRINK PACKAGING?
The whole idea for this energy drink packaging design was to tell the consumer what the product tastes like. The energy drink market is surging to meet customers’ demands.
In other words, drinks branding needs to attract attention immediately. For this can design we recommended a print directly on the aluminum container. Moreover, it was important for us to maintain the balance between creativity and consumers’ expectations.
Exploring today's latest graphic trends, the drinks packaging design connects with the customers while inviting them to experience a visual journey into space. This energy drink design lifts you into space, it is a glimpse into cosmic beverage packaging design.
Energy Drink Branding to help your product get noticed.
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Soft drinks for teenagers need an exuberant drinks packaging design. Packaging creativity plays a key role in bringing more young women as customers. In short, we needed something rich in colors and graphical details. The rocket illustrates the feeling you have after you drink this soda.
Traditionally energy drink design was created to attract male gym-enthusiasts. However, for this soft drink packaging design the target audience is different: students of all kinds. Therefore, it was vital for the energy drink package to convey important information about the product, for example, ingredients.
For this fast-changing market, we discussed with the client various non-alcohol beverage design ideas. In the end, we considered the sun as a focal element that represents pure energy. This gives a great contrast of colors, gold sunshine over blue sky.
If we look at the soft drinks industry, energy drinks and functional water are on the rise. In conclusion, drink branding and packaging design needs to address a larger audience with different desires.