Inspired by one of the most important international sports events of this year – FIFA WORLD CUP, this eggs packaging wants to transfer the idea of football into another dimension. The entire personality of this eggs box design lives on a dark background while revolutionizing the generic image of egg market packaging design that only uses lighter color tones. The handcrafted illustrations of the chickens, used in this distinctive eggs branding, seem to come to life in a football game.
The project was designed for a small farm that wanted to get noticed in the supermarkets. Obviously, the eggs branding needed to make an impact on the consumer, to catch their eyes very fast. Consumer concerns over animal welfare and demands for greater transparency over production processes are driving the global egg industry towards a more sustainable approach. Moreover, the client was really into an eco-friendly way of doing things so good eggs packaging was not enough, our team needed to find eggs branding ideas that would nurture the environment, so we looked for special compostable materials for the packaging.
Unique Packaging: Honey Packaging
Creative Branding: Dairy Branding
The egg carton, which has become the industry standard was designed by Joseph Coyle of Smithers in 1911 in Canada. From there the eggs packaging design has evolved both in terms of materials and colors used. It is time to take a closer look at this creative eggs packaging box. The packaging illustrations are unique, created by our packaging design agency especially, for this premium product. The client wanted an eggs package design that would be disruptive on the market so darker colors were selected.
Being a protein powerhouse, it is extremely important to keep eggs fresh and crisp, so a good eggs box is crucial. The eggs packaging stops them from rotting, holds the wonderful yolk in place, and keeps them fresh for a longer period. On the other hand, the eggs box design is there to entice customers and generate sales.
tThe shape of the egg carton has endured for more than 100 years, but now our designers have planned to update it for the modern age. The shape was not radically changed, however, the eggs design used stunning colors and a unique printing method that guarantees a shiny finish. We assisted the client in the production phase to be sure the process goes smoothly, and we can tackle rapidly any change requested by the manufacturer.
Eggs are a fundamental foodstuff, the greater the distance between producer and consumer, the more pivotal becomes the eggs packaging. When it comes to eggs marketing, the health benefits of eggs have been promoted by the industry. In the modern age, it is also recommended to shed light on the origins of the products and this small farm can be very proud of its natural production process and amazing product.