Brewery Branding

Brand Positioning | Brand Identity - Logo Design, Packaging Illustration, Colors, Typography, Drinks Packaging, 3D Visualization

CreativeByDefinition created the product packaging design for the new Romanian beer brand Bucur, produced by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL. The new concept for this brewery branding aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown, colorful gossips & stories of old town of Bucharest.

Name Bucur
Industry Alcoholic beverage - Beer
Location Romania
Year 2019
Beer Design
Beer Design
Beer Design
Beer Design

Creative Package

We wanted to make sure that the high quality of the product is conveyed in a product packaging design that would appeal to its target audience. The brewery branding was created in order to bring brand awareness and retail visibility using a unique visual style that harmoniously blends a modern, clean direction with a touch of the old city glamour. The logo together with the hand drawn illustrations of two famous Romanian buildings – Capsa House & Athenaeum are honoring this colorful, exciting period of the city. They are telling the story of the most famous boulevard - Victoriei Avenue, the heart of old Bucharest, where real lions & ostriches were walking for the whole city to see them.

Beer Design
We mix 3D experience with unique graphic design.
Project information:
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
Beer Design
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