Beer Packaging Design

CreativeByDefinition created the packaging design for the new Romanian beer brand Bucur, produced by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL. The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown, colorful gossips & stories of old town of Bucharest.

Name Bucur
Industry Alcoholic beverage - Beer
Location Romania
Year 2019
beer packaging design
beer packaging design
beer packaging design
beer packaging design

Creative Solution

We wanted to make sure that the high quality of the product is conveyed in a packaging that would appeal to its target audience while creating brand awareness and retail visibility with unique and innovative design that harmoniously blends a modern, clean direction with a touch of the old city glamour. The logo together with the hand drawn illustrations of two famous Romanian buildings – Capsa House & Athenaeum are honoring this colorful, exciting period of the city. They are telling the story of the most famous boulevard - Victoriei Avenue, the heart of old Bucharest, where real lions & ostriches were walking for the whole city to see them.

beer packaging design
We mix 3D experience with unique graphic design.
Project information:
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
beer packaging design
We would love to hear about your new project