22 June 2020   |   by CreativeByDefinition   |   Packaging Design

Bucur Beer wins its first international award

CreativeByDefinition wins the Silver Indigo Award 2020 with Bucur Beer.

We are delighted to announce that our beer design packaging for Bucur won its first international design award. The design participated in the 2020 annual competition, Indigo Awards, and won a Silver.

Working diligently and with precise effort to represent the contenders from over 50 countries, Indigo Design Award has uncovered the pioneers, the trailblazers, the inventors, and the leaders in 2020’s digital design. With an international judging panel of 48 leading creatives – including Pip Jamieson, Founder of The Dots, logo and identity specialist Jeroen van Eerden, and entrepreneur and software engineer Tracy Chou submissions were evaluated by way of quality, originality, function, and relevance to each topic.

It comes to no surprise that these winners have exceeded all expectations, as their submissions brilliantly combine all these characteristics and more.

The challenge was to create, evolve, and grow a distinctive beer product brand in order to convey the more unknown history of the old city of Bucharest from different perspectives. The message is basically that nothing remains forgotten, everything is carried in the future as an important part of the city’s heart.

Moments of discovery & humor are created, illustrated & engraved on the labels.
About Bucur Beer

The brand aims to be an original Romanian beer brand, dedicated to customers that not only appreciate a high-quality product but also have the curiosity to rediscover the city they call home.

Design Strategy

The design strategy was to create a new imprint on the mind of the consumers, a more deep understanding of the city’s history and famous personalities that used to live here more than a hundred years ago.

Blog Author

CreativeByDefinition is a Packaging Design Studio focused on quality design and passionate about Food & Beverage. We would love to hear more about your project.

Get Started