We are delighted to announce that our beer label design for Bucur won its first international design award. The beer branding participated in the 2020 annual competition, Indigo Awards, and won a Silver.
Working diligently and with precise effort to represent the contenders from over 50 countries, Indigo Design Award has uncovered the pioneers, the trailblazers, the inventors, and the leaders in 2020’s digital design. With an international judging panel of 48 leading creatives – including Pip Jamieson, Founder of The Dots, logo and identity specialist Jeroen van Eerden, and entrepreneur and software engineer Tracy Chou submissions were evaluated by way of quality, originality, function, and relevance to each topic.
It comes to no surprise that these winners have exceeded all expectations, as their submissions brilliantly combine all these characteristics and more.
The challenge was to create, evolve, and grow a distinctive beer branding for URBB in order to convey the more unknown history of the old city of Bucharest from different perspectives. The message of this beer label design is basically that nothing remains forgotten, everything is carried in the future as an important part of the city’s heart.
The design strategy was to create a new imprint on the mind of the consumers, a more deep understanding of the city’s history and famous personalities that used to live here more than a hundred years ago.