Sustainable Packaging Design & how reducing waste will change our world
Brands turn to sustainable packaging design for reducing their carbon footprints and reducing waste.
Plastic belongs to the past. Businesses all around the globe start to apply a greener approach to their packaging. Biobased. Biodegradable. 100% compostable. Sustainable packaging materials are a must.
What is sustainable packaging? Sustainable packaging design, 100% compostable, means that the packaging you’ve bought today can fully disintegrate into natural elements in a compost environment. This event will take around 90 days. No more waste, no more plastic. Just a cleaner and healthier environment with sustainable packaging ideas.
What’s the difference between biodegradable packaging and compostable packaging?
Compostable vs Biodegradable. Biodegradable refers to the ability of the packaging material to break down and return to the natural environment. Everything goes back to nature, no toxic compounds are created. Meanwhile, compostable materials are very close in properties with biodegradables, as they both return to earth safely, however when compostable materials will break down naturally in the right environment, they also provide the soil with nutrients. The best packaging designs of this century will have to focus on this solving the waste issue in a unique and creative approach.
Biodegradable packing peanuts are used for protecting goods while in transit, they absorb very well any bump in the road. What are biodegradable packing peanuts made off? They are created from naturally derived starches like wheat and cornstarch. They are entirely plant-based and will dissolve in water, this translates into no pollution for oceans, lakes, or rivers.
You can choose from a number of options for your brand depending on your specific needs: biodegradable packaging bags, biodegradable packaging foam, biodegradable packaging boxes, compostable ziplock bags, compostable packaging tape.
Compostable tea packaging or snacks with compostable packaging? Anything is possible and customers are delighted.
What makes a brand sustainable?
If you want to create a sustainable strategy for your brand don’t overlook the eco-conscious target audience that is currently experiencing substantial growth. More than that, your new brand direction will help people take action & stop damaging our planet today. More and more companies are proposing sustainable packaging design for their products.
Having social responsibility will translate in more than just having your brand packaging stand out on the shelf. The best packaging designs will deliver much more. A deeper, meaningful message will be sent. You will launch a united effort to create a better tomorrow while connecting with your audience and increasing sales.
Sustainable Packaging Solutions to help your product get noticed.Our branding studio can create a successful visual identity, strategy, logo or packaging design for your brand.
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Sustainable packaging for food and cosmetics is very popular today, most brands are looking for eco-friendly alternatives. Let’s now meet a company that is doing exactly that and find out how they manage to create both 100% compostable & bio-based packaging. How does it start? Simply, with potatoes.
Food engineers had refined potatoes into a powder starch. And this is how this revolutionary process starts. The ingredients are industrial starch, cellulose fibers, water & premix. You can discover the process here: Video
What is PaperFoam®?
PaperFoam® is a certified biobased packaging material made with injection molding and customizable in shape and colors. PaperFoam® material consists of industrial starch, natural fibers & water. This composition is baked in a custom mold. This means that the packaging is not only sustainable & biodegradable but it is also perfectly customized to fit the brand packaging for various companies and products because of its characteristics.
Can your brand benefit from this technology?
Whether creating an egg carton or a more detailed bespoke packaging, the company channel their commitment for a better, sustainable living in order to uncover new techniques for producing high-quality products adapted to each client's necessities. So no matter if your brand sells eggs or electronics, PaperFoam® can help you by producing your unique packaging with today’s innovating technology. The best packaging design for today and tomorrow, a biodegradable, 100% compostable packaging. Many thank PaperFoam® & Jaime Dieppa for offering us more details about this revolutionary product.
"Well begun is half done." Aristotel in "Politics"
Benefits of PaperFoam®
• Made from renewable raw materials
• Material is 100% home compostable
• Very lightweight
• Injection molding
• Lots of design freedom, for example, steep draft angles, and sharp edges • PaperFoam® has a closed skin structure
What eco-friendly means for your business? In short, brands try to find eco-friendly ideas to protect the environment and promote their company and eco-friendly products. Product packaging design will continue to concentrate its efforts on sustainability & will continue to evolve using smart and minimal solutions together with the latest technological advantages. Sustainable packaging for small businesses is the new trend.
Biodegradable and recycled materials are becoming mainstream for modern packaging and are continuously evolving, offering innovative and Earth-friendly packaging for different types of products. The emphasis in the next decade will be on using recyclable and sustainable materials, always looking for greener solutions in modern packaging. Sustainable packaging for clothes is also using recycled materials like corrugated cardboard.
The concept of Earth-conscious is not a new idea. Recent studies show that more than 80% of customers are willing to pay more for eco-friendly, sustainable packaging solutions.
The product packaging design will also have a new role in creating re-usable structures for different purposes, this is part of the new sustainable packaging trends. This way, the brand packaging will continue to communicate their message long after the package left the retail store. As design has always been a lens that helped people better understand the world, packaging design in the future will address the environmental issues that need our intervention.
The plastic problem has to be understood by all consumers because they have a crucial role in the entire industry. Follow-up the sustainable packaging news to discover the latest innovations.
The industry will also focus more on educating customers about sustainable solutions, reducing unnecessary brand packaging and incorporate recycling process information on labels. It is very important that public opinion is well informed and that the retailers and manufacturers follow customers' opinions.
Sustainable Package to help your product get noticed.Our branding studio can create a successful visual identity, strategy, logo or packaging design for your brand.
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Always evolving to meet customers' desires and needs, packaging design will follow trends like vintage & retro-futurism, metamorphoses, minimalistic path, transparency for the consumers, sophistication & consistency, center stage fonts, pastels, gradients, and patterns.
Another new function of brand packaging design will be portability. More and more products need a portable package that will adapt to the "on the go" lifestyle. Improving customers' interaction with products will create a stronger "bond" between them. More than capturing trends, the package design will help us understand a moment in time.
Opportunities instead of risks for modern packaging. Investing in sustainable design.
Why sustainable design is important? Considering the recent health crisis it is crucial to look for opportunities instead of just mitigating the risks. Having a good branding strategy and a modern approach for your product packaging design can help your business become customer favorites. People are looking for quality food & beverage and they will appreciate even more committed brands that adapt fast to these difficult times and can deliver valuable goods.
"Design transcends agenda. It speaks to the politics of optimism." Paul Bennett, character in the Showtime series DEXTER
The designers will choose simplicity and transparency in order to let the customer discover the brand message. Using fewer graphic elements will generate trust and create more impactful brands.