Creative Packaging Design for your brand

Packaging Design Importance

Design for packaging means understanding customer's needs and how it can positively influence their lives. The world of food & drinks is experiencing constant changes and, through meaningful, innovative, and sustainable packaging design these future goals can be achieved. As a creative partner, we always look to uncover the true value of a brand and embrace the customer's need for constant change. Retail packaging became an essential part of branding with a major impact on people's purchasing decisions.

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Building strong connections with customers.

"74% of consumers report that honesty and transparency in product labeling build consumer trust (Catalpa)." Cultivating brand transparency in packaging design will enhance customers loyalty. A clear message on the product label will help people easily choose the desired product.

Using packaging design to increase sales.

"81% of consumers tried something new because the product packaging caught their eye. (WestRock)". Following a unique approach and creating a desirable, effective packaging design will generate sales and engage the desired target audience.

Standing out & redefining the retail market.

"Choosing the Right Design Direction Can Increase Forecasted Product Sales by 5.5%. (Nielsen Packaging)".Creating a lighter and well-structured drink branding can translate into high-demand creative packaging that will raise brand awareness and ensure E-commerce growth.

WHAT ARE THE KEY ELEMENTS THAT WILL DEFINE YOUR PACKAGING?
Put your customers first and build your brand around them.

The right type of creative packaging design for your brand will be created taking into consideration your customer's needs and how your food & beverage company can bring positive change in their lives.

01.

Customers.
Target Audience.

The product packaging should appeal to your desired audience. Getting to know customer's preferences and understanding them, will help translate your brand story into meaningful, creative packaging design.

02.

Competitors.
Market Research.

In most cases, your product packaging will not be solitary in the chosen food & drink sector. Acknowledging your competition, marketing position, and brand assets will generate a unique packaging design path.

03.

Outcome.
Design Packaging.

The customers will have to choose from thousands of different products lining the retails shelves & E-commerce stores. Successful product branding will create the right packaging design for your audience.

Retail & Digital Experiences
Packaging Design for the E-commerce market

No matter what is the size of your business, the E-commerce market has become the perfect medium to promote & sell your food and drink products. Following a holistic approach, the product packaging design has doubled its importance, to ensure the brand's position both in online and offline markets.

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The Right Type of Packaging
Packaging Design, an unique marketing medium

The packaging design of today has received an elevated role. From only securing the contains until destination, the package has become a complex structure of the brand expression & the marketing positioning, starting with form, materials, color, typography, packaging illustration to regulatory information.

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Packaging Design Services & More
  • Naming System | Strategy | Storytelling
  • Visual Identity | Logo Design | Stationery Design
  • Packaging Design | Custom 3D Form | 3D Visualization
  • Packaging Illustration | Production Follow-Up
  • Typography Design | Signage Design | Pattern Design
  • UI Design | Infographics Design | Digital Illustration Design
  • Retail Design for Product Brands | Hospitality & Restaurant Branding