The UI Design generates attention using bespoke illustration and easily recognizable typography. All design elements emphasize the product benefits while elevating the brand.
Our strategy was to use design and brand storytelling to interrupt pre-existing images of how salad & jam branding should look through bespoke packaging illustration. Inspired by the freshness of tasty vegetables and fruits, and the royal game of chess, the UI design is focusing on bringing upfront the quality of the products inside the jar. In this busy market of jams and salads, the bold web design is standing out while celebrating the brand products through sight and curiosity in a playful and colorful composition.