Branding Cookies revamps the whisk

Brand Positioning | Brand Identity - Brand Logo Design, Colors, Typography, Packaging Design, 3D Visualization, Stationery Design | Brand Guidelines

The branding cookies for this Eagle Nest confectionery business celebrate hand-baked sweets while revealing exquisite attention to detail. The cookies brand visuals want to celebrate the wonderful location where the sweets are created and baked, the Eagle Nest. In short, this bakery creates confections that simply make you want to fly. Our branding company proposed a few cookies branding ideas. We had in mind the main goal of the brand: awareness on social media. Therefore, we have chosen bright, bold color that would be noticed online. The whisk is transformed into a hot air balloon. The egg whisk and the air balloon served as inspiration to convey that elevating emotion, one of life’s simple pleasures.

Name Tae & Cookies
Industry Confectionery
Location USA
Type Sweets Branding
Branding Cookies
Branding Cookies
Branding Cookies
Branding Cookies

Connecting with a growing audience of home-baked sweets lovers by crafting a playful cookies brand packaging.

We are passionate about food and baked goods. So, it was a pleasure to create the cookies branding for this small business. Beside sketching a brand identity, we also proposed a few cookies packaging ideas. A simple but catchy confectionery packaging design can go a long way. The typography is simple, but playful. The principles of this business, hand-baked, small batch & exquisite attention to details, guided the entire creative direction for the branding & packaging. It was all about defining & capturing the feeling that customers get when they are enjoying these small, sweet creations.

Branding Cookies
We mix 3D experience with unique graphic design.
Project information:

Promote a hand-baked cookies business in confectionary branding with the help of friendly, warm colors.

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Branding Cookies
Branding Cookies
Branding Cookies
Branding Cookies
Branding Cookies
  • Cookies Packaging
  • The cookies packaging design would be mainly used for sales during fairs. In conclusion, it needed to be easy to transport. The client also had multiple online orders for special occasions. Consequently, the branding cookies & packaging had to be versatile. We also included fun elements like the hot air balloon to fit the target audience – children & young at heart adults. The goal is to delight the customers.
  • Confectionery Branding
  • When we think to confectionery branding, we think to small batches and dedicated business owners. Something custom and sweet is the right approach. In fact, multiple options are good for a startup. So, our design matched both cookies packaging box or cookies packaging bag easily.
Let's talk about what cookies branding we envisioned just for you.