The branding cookies for this Eagle Nest confectionery business celebrate hand-baked sweets while revealing exquisite attention to detail. The cookies brand visuals want to celebrate the wonderful location where the sweets are created and baked, the Eagle Nest. In short, this bakery creates confections that simply make you want to fly. Our branding company proposed a few cookies branding ideas. We had in mind the main goal of the brand: awareness on social media. Therefore, we have chosen bright, bold color that would be noticed online. The whisk is transformed into a hot air balloon. The egg whisk and the air balloon served as inspiration to convey that elevating emotion, one of life’s simple pleasures.
We are passionate about food and baked goods. So, it was a pleasure to create the cookies branding for this small business. Beside sketching a brand identity, we also proposed a few cookies packaging ideas. A simple but catchy confectionery packaging design can go a long way. The typography is simple, but playful. The principles of this business, hand-baked, small batch & exquisite attention to details, guided the entire creative direction for the branding & packaging. It was all about defining & capturing the feeling that customers get when they are enjoying these small, sweet creations.
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