We are passionate about food and baked goods. So, it was a pleasure to create the cookies branding for this small business. Beside sketching a brand identity, we also proposed a few cookies packaging ideas. A simple but catchy confectionery packaging design can go a long way. The typography is simple, but playful. The principles of this business, hand-baked, small batch & exquisite attention to details, guided the entire creative direction for the branding & packaging. It was all about defining & capturing the feeling that customers get when they are enjoying these small, sweet creations.