Beer Branding

United Romanian Breweries Bereprod (URBB - Tuborg, Carlsberg, Holsten, SKOL) wanted to recapture the soul of the old city of Bucharest and its amazing unknown stories. The beer brand wanted to bring these stories to live in a new beer branding and packaging design while offering a unique chance to the new generation. In conclusion, the idea was to let them know the fascinating past of the place they now call home, Bucharest capital. This beer branding strategy brings packaging design, logo, typography, and tone of voice together in order to communicate the values of a colorful community that used to live in this city during the famous Belle Epoque period.

Name Bucur
Industry Alcoholic beverage
Location Romania
Type Creative Beer Packaging
Beer Branding
Beer Branding
Beer Branding
Beer Branding
WHAT IS THE DISTINCTIVE PATH OF THIS BEER BRANDING?
A toast to the colorful stories of a European city.

This craft beer branding is about the colorful stories of Bucharest, its architecture, its famous people and beautiful city streets, great unknown places to share with your friends over a cold glass of Bucur Beer.

01.

Creativity.
Brand Storytelling.

Instead of just promoting a beer, the beer branding design talks about an experience, a connection with the city. Therefore, we dive deep into the consumer world to generate emotions while increasing sales. The story of an old city is unveiled.

02.

Structure.
Beer Branding.

The best craft beer branding conveys to the customers the position of the product brand, the brand message, its history and what it stands out for, making it easily recognizable against its competitors.

03.

Outcome.
Beer Packaging.

The hand-drawn packaging illustrations for this creative beer packaging will increase the purchase intent while helping the beer brand become easily recognizable on e-commerce platforms and online beer stores.

Beer Branding
We mix 3D experience with unique graphic design.
Project information:

Creative Branding & Beer Packaging

This beer branding conveys to the customers the position of the product brand, and what it stands out for, making it easily recognizable against its competitors. As a beer branding agency, we believe that being genuine to the customer will help the brand establish a long-lasting relationship with them. While interweaving the past and present of this European capital, the idea of this beer packaging design is to rediscover the city. There are so many colorful stories, architecture, famous people that lived here, unknown beautiful streets and great places to share with your friends over a cold glass of Bucur Beer. The branding & craft beer packaging talks about an experience, a vibrant connection with the city instead of just promoting a beer. The craft beer label design presents on the back different colorful stories from the Belle Epoque period. The text is written in playful style. As a result, the customer can easily imagine the old capital. To unite the back and the front of the beer label, a brand signage was created.

Beer Branding
Beer Branding
Beer Branding
Beer Branding
Beer Branding
Beer Branding
Beer Branding
We’d love to bring a taste of your bubbly product to the heart of new customers.