Beer Branding

United Romanian Breweries Bereprod (URBB - Tuborg, Carlsberg, Holsten, SKOL) wanted to recapture the soul of the old city of Bucharest and its amazing unknown stories and bring them to live in a new beer branding and packaging design while offering a unique chance to the new generation. Getting to know the fascinating past of the place they now call home, Bucharest capital. This Romanian brand identity brings packaging design, logo, typography, and tone of voice together to communicate the core values of a colorful community that used to live in this city during the famous Belle Epoque period.

Name Bucur
Industry Alcoholic beverage
Location Romania
Year 2019
Beer Branding
Beer Branding
Beer Branding
Beer Branding
WHAT IS UNIQUE ABOUT THIS BEER BRAND?
A toast to the colorful stories of a European city.

It's about the colorful stories of Bucharest, its architecture, its famous people and beautiful city streets, great unknown places to share with your friends over a cold glass of Bucur Beer.

01.

Creativity.
Brand Storytelling.

Instead of just promoting a beer, the beer branding talks about an experience, a connection with the city. We dive deep into the consumer world to generate emotions while increasing sales.

02.

Structure.
Product Branding.

Creative beer branding conveys to the customers the position of the product brand, and what it stands out for, making it easily recognizable against its competitors.

03.

Outcome.
Design Packaging.

The hand-drawn packaging illustrations will increase the purchase intent while helping the beer brand become easily recognizable on e-commerce platforms.

Beer Branding
We mix 3D experience with unique graphic design.
Project information:

Creative Branding & Packaging

Creative beer branding conveys to the customers the position of the product brand, and what it stands out for, making it easily recognizable against its competitors. Being genuine to the customer will help the brand establish a long-lasting relationship with them. While interweaving the past and present of this European capital, the idea of this beer design is to rediscover the city. Colorful stories, architecture, famous people that lived here, unknown beautiful streets, great places to share with your friends over a cold glass of Bucur Beer. Instead of just promoting a beer, the beer branding talks about an experience, a vibrant connection with the city.

Beer Branding
Beer Branding
Beer Branding
Beer Branding
Beer Branding
Beer Branding
Beer Branding
We’d love to bring a taste of your bubbly product to the heart of new customers.