The hand-drawn packaging illustrations for this creative beer packaging will increase the purchase intent while helping the beer brand become easily recognizable on e-commerce platforms and online beer stores.
This beer branding conveys to the customers the position of the product brand, and what it stands out for, making it easily recognizable against its competitors. As a beer branding agency, we believe that being genuine to the customer will help the brand establish a long-lasting relationship with them. While interweaving the past and present of this European capital, the idea of this beer packaging design is to rediscover the city. There are so many colorful stories, architecture, famous people that lived here, unknown beautiful streets and great places to share with your friends over a cold glass of Bucur Beer. The branding & craft beer packaging talks about an experience, a vibrant connection with the city instead of just promoting a beer. The craft beer label design presents on the back different colorful stories from the Belle Epoque period. The text is written in playful style. As a result, the customer can easily imagine the old capital. To unite the back and the front of the beer label, a brand signage was created.