The hand-drawn packaging illustrations will increase the purchase intent while helping the beer brand become easily recognizable on e-commerce platforms.
Creative beer branding conveys to the customers the position of the product brand, and what it stands out for, making it easily recognizable against its competitors. Being genuine to the customer will help the brand establish a long-lasting relationship with them. While interweaving the past and present of this European capital, the idea of this beer design is to rediscover the city. Colorful stories, architecture, famous people that lived here, unknown beautiful streets, great places to share with your friends over a cold glass of Bucur Beer. Instead of just promoting a beer, the beer branding talks about an experience, a vibrant connection with the city.