Beer Brand Design

United Romanian Breweries Bereprod (URBB - Tuborg, Carlsberg, Holsten, SKOL) wanted to recapture the soul of the old city of Bucharest and its amazing unknown stories and bring them to live in a new brand while offering the unique chance to the new generation of getting to know the fascinating past of the place they now call home.

Name Bucur
Industry Alcoholic beverage
Location Romania
Year 2019
Beer Brand Design
Beer Brand Design
Beer Brand Design
Beer Brand Design

Creative Solution

The logo’s pictogram of Bucur beer, the hat, is hand drawn in order to convey the soul of that particular period of time – Bucharest Belle Epoque, but also like a symbol of the theater and Caragiales’s plays, a famous Romanian play writher. The font is a vintage inspired script that comes to emphasize the evoked period.

Beer Brand Design
We mix 3D experience with unique graphic design.
Project information:

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