For the beginning, we keep hearing this word, but what is a brand? A brand is considered a type of product or service created by a specific company under a certain name.
This definition takes us to the first key point: brand name. The brand name is very important because it carries out any marketing or branding strategy, it helps customers remember your business. That’s why choosing a good brand name is vital.
The brand name should be evaluated considering the relevance for your business, the alignment with your target audience, the originality, you should also consider if it is easy to pronounce and be sure it doesn’t have negative connotations. Almost 70% of the best brand names are made up of words or acronyms. If you have already a brand name in mind, you can just hire an agency to do linguistic and trademark validation for the chosen name, if you have no idea, then the same agency can help you out and propose to you a series of names. It is recommended to tackle the brand name before you launch your business so you avoid confusing the customers later, having a brand consistency across all mediums can increase sales by up to 20%.
This brings us to the second key element: brand logo. The brand logo is intended to be the face of a company or a product or a service.
It is very important for the brand logo to be unique and custom made for your business, so the clients associate this symbol with your business.
A logo is a like the front door. Invites you to get in or not.
It should generate energy and have character.
In order to obtain a quality brand logo, you have a few options for the logo design:
If it defines your brand character & vision, try to integrate vivid colors in your brand logo, not to many, but still, consider that color improves brand recognition by more than 50%.
The next key part refers to the product or service that your brand offers. Build a robust product or service that your customers need and appreciate and price it at the right level.
Create a marketing strategy and business plan that make sense for the short term but also consider how these will extend in the long term. Establish ambitious however achievable goals and recall that 89% of the B2B Marketers say that brand awareness is the most important goal (Content Marketing Institution). Good luck!